cmo-2023-lp | iCloud.Info

AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

Tue, 06/11/2024 - 12:16

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI.

Advertising, Video, AI, artificial-intelligence, nice, marketing, cmo

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

Wed, 05/15/2024 - 15:57

Tech Insider : Technology

Tim Cook with the Apple Vision Pro at an unveiling event — Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.
Justin Sullivan/Getty Images

Advertising, marketing, cmo, cmo-2023-lp, AI, apple-vision-pro, special-projects

Emotion could be a better way to measure brand value

Mon, 05/06/2024 - 17:01

Tech Insider

Equinox ad sweaty arm next to mouth with pomegranate seeds — Equinox's "Want it All" campaign taps into an emotional connection with consumers.
Equinox

Advertising, marketing, cmo, cmo-2023-lp, special-projects, Equinox, emotion

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Mon, 04/22/2024 - 10:29

Tech Insider

Side-by-side headshots of Piper Phillips and Lindsey Hyams — Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.
Courtesy of Piper Phillips and Lindsey Hyams

Advertising, cmo, marketing, gen-z, special-projects, cmo-2023-lp

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Wed, 04/03/2024 - 09:58

Tech Insider

Raja Rajamannar, cheif marketing officer, Mastercard — Raja Rajamannar, chief marketing officer, Mastercard.
Mastercard

Advertising, Media, Retail, Tech, advertisting, cmo, cmo-insider

Starbucks is the latest brand to eliminate its global CMO role, but Chime's top marketer rejects the view that the position faces an existential threat

Fri, 03/22/2024 - 11:44

Tech Insider

Vineet Mehra leaning against a tree — Vineet Mehra is chief marketing officer at Chime
Vineet Mehra

Advertising, cmo, Career, chief-marketing-officer, cmo-2023-lp, Chime

CMOs are facing an existential crisis — but there is still time to secure the future of marketing

Fri, 02/09/2024 - 08:23

Tech Insider

Drawing of team members on arrow for successful business — Getty Images

Advertising, marketing, cmo, Leadership, AI, Purpose, talent

AI was the talk of Davos. Here's what marketers need to know

Mon, 02/05/2024 - 16:26

Tech Insider

(Left to Right): David Droga, CEO, Accenture Song; Jill Kramer, chief marketing & communications officer, Accenture; and Baiju Shah, chief strategy officer, Accenture Song, at Accenture's promenade in Davos.

Accenture