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store-tours

I shopped at Crate & Barrel for the first time and saw how the brand's quiet luxury is boosting sales

Tue, 03/05/2024 - 16:11

Dishes on display at Crate and Barrel. — Dishes on display at Crate & Barrel.
Talia Lakritz/Business Insider

Retail, crate-barrel, Shopping, store-tour, store-tours, home-decor, cooking

I visited Williams Sonoma and got a glimpse at why business is booming, from its free perks to high-end kitchen tools

Mon, 02/26/2024 - 11:49

Kitchen tools at Williams Sonoma. — Kitchen tools at Williams Sonoma.
Talia Lakritz/Business Insider

Retail, Food, williams-sonoma, kitchen-tools, cooking, store-tours, store-tour

I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp

Sun, 01/21/2024 - 05:02

composite image of Gap store in Times Square and the author taking a mirror selfie in a fitting room — I visited three Gap store locations in New York City.
Jennifer Ortakales Dawkins/Business Insider

Retail, Gap, Shopping, store-tours

I visited American Eagle's NYC concept store, which showcases lesser-known brands like Aerie, Offline, and AE77 jeans. Now I get why the company is drawing in teens and moms alike.

Sat, 01/06/2024 - 05:02

composite image inside American Eagle store and the author trying on a jacket in a fitting room — I shopped at American Eagle's concept store, The Gateway, in New York City.
Jennifer Ortakales Dawkins/Business Insider

Retail, store-tours, store-tour, american-eagle-outfitters, Aerie

I compared American Eagle and Abercrombie and found 2 millennial brands remaking themselves for Gen Z in very different ways

Thu, 01/04/2024 - 05:15

composite image of the author trying on clothes with the stores in the background — I visited American Eagle and Abercrombie to compare the two retailers.
Jennifer Ortakales Dawkins/Business Insider

Retail, american-eagle-outfitters, abercrombie-fitch, store-tours, gen-z

I shopped at Banana Republic and J. Crew to see which was having more success transforming its brand and winning over shoppers. The winner was clear.

Tue, 12/05/2023 - 12:59

composite image of J. Crew store and the author trying on a shirt — The author compared Banana Republic and J. Crew stores.
Jennifer Ortakales Dawkins/Business Insider

Retail, banana-republic, j-crew, Gap, store-tours

I shopped Sephora and Ulta to compare selection and experience. There was a clear winner in each category.

Fri, 11/03/2023 - 05:20

composite image of the author and inside Ulta store — I visited Sephora and Ulta to find out why Gen Z prefers to shop at the two beauty stores.
Jennifer Ortakales Dawkins/Insider

Retail, Sephora, Ulta, store-tours, Makeup, salon, Reviews

I visited Birkenstock's fashion-forward SoHo store and was impressed by the range of styles, including sneakers, heels, and boots

Mon, 10/30/2023 - 15:04

I visited the Birkenstock store in the Soho neighborhood of New York City.

Jennifer Ortakales Dawkins/Insider

Retail, Birkenstock, store-tour, store-tours

I visited the viral tinned fish store in NYC's Times Square that sells $19.60 cans of tuna and $44 hand-deboned sardines with edible gold flakes

Mon, 10/23/2023 - 09:39

NYC tinned fish store — The Fantastic World of the Portuguese Sardine is located in NYC's Times Square.
Kylie Kirschner

Retail, Tech Insider, Features, business-visual-features, visual-features, tiktok, seafood

I shopped at Uniqlo's sister store GU to see why Gen Z loves the brand. I was surprised to find some pieces I liked.

Fri, 09/08/2023 - 16:30

the author takes a selfie holding up a GU shopping bag — I went shopping at GU to see why it's become popular among Gen Zers.
Jennifer Ortakales Dawkins/Insider

Retail, Features, GU, uniqlo, fast-fashion, Retail, soho

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