Lowe's average customer is a white baby boomer who spent $809 there last year

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lowe's
Lowe's shoppers tends to skew more rural than their more urban counterparts at Home Depot.

AP Photo/LM Otero

Costco's average customer shops there at least twice per month and spends around $100 on each visit

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A line outside Costco in New York City.
A line outside Costco in New York City.

Talia Lakritz/Business Insider

Walmart's average customer is a suburban baby boomer who spent $3,578 there last year

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walmart shopper
Walmart's typical shopper in the US is a white woman between 60 and 78 years old, who is married and living in the suburbs, Numerator found.

REUTERS/ Kevork Djansezian

Home Depot's average customer is a white baby boomer who spent $856 there last year

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Home Depot
Numerator found that Home Depot's typical shopper is a white woman over 60 years old who owns her home in the suburbs.

LM Otero/AP Images

Meet Shein's typical shopper: The fast-fashion retailer attracts older and more environmentally conscious consumers than you might think

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Chiara Verzella and Giulia Izzo pose in Shein clothes in front of a branded step and repeat.
Influencers Chiara Verzella and Giulia Izzo attend a Shein fashion show in Ibiza, Spain. Shein is valued at $66 billion, and it generated $23 billion in revenue last year.

Xavi Torrent/Getty

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