I visited the Skims flagship store in New York City. It embodied Kim Kardashian's monochromatic and modern branding.

Tech Insider : Style, Business
Racks of Skims clothing and mannequins line a wall. A large platform features a vase with greenery.
There are multiple display rooms throughout the store.

Samantha Grindell/Business Insider

Billboard apologizes to Taylor Swift after fan backlash over a video

Tech Insider : Business
Taylor Swift performing at the ERAS Tour
Taylor Swift.

Gareth Cattermole/TAS24/Gareth Cattermole/Getty Images for TAS Rights Management

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Tech Insider
Kim Kardashian during a photoshoot for Skims
Kim Kardashian during a photoshoot for Skims.

MEGA/Getty Images

Actor who plays Erik Menendez in 'Monsters' had an 'emotional' meeting with the convicted murderer thanks to a prison visit arranged by Kim Kardashian

Tech Insider
A composite image of two smiling young men with dark hair wearing dark blue suits and red ties.
Erik Menendez and actor Cooper Koch.

48 Hours/YouTube/Netflix

Taylor Swift made a subtle tweak to a song that looks like a dig at Ye

Tech Insider
A composite image of Ye in a raincoat looking to his right and Taylor Swift in a sparkly dress and necklace with red lipstick and squinting.
Ye and Taylor Swift have been feuding on and off since 2009.

Arnold Jerocki / Getty Images / Kate Green / Getty Images

Kim Kardashian says her kids have a list of potential boyfriends for her, but she's not ready to date

Tech Insider
Kim Kardashian and Saint West at a basketball game at Crypto.com Arena.
Kim Kardashian said her children have a list of men that they want her to date.

Kevork Djansezian/ Getty Images

Inside the Ambani wedding: Details you may have missed, according to a guest who was there all weekend

Tech Insider
Anant Ambani and Radhika Merchant on July 5 at their sangeet.
Anant Ambani and Radhika Merchant on July 5 at their sangeet.

SUJIT JAISWAL/Getty Images

Even Kim Kardashian says being a single mom feels overwhelming

Tech Insider
Kim Kardashian standing next to her daughter North West at a basketball game.
Kardashian with her daughter, North West.

Kevork Djansezian/Getty Images

Kim Kardashian sued over promotion of 'knockoff' versions of an artist's iconic table and chairs

Tech Insider
Kim Kardashian visits the SKKN by KIM holiday pop-up store on November 16, 2022.
Kim Kardashian visits a SKKN by KIM holiday pop-up store in 2022.

Stefanie Keenan / Contributor / Getty Images

A Rare Beauty sale could make Selena Gomez the next celebrity beauty billionaire

Tech Insider
Selena Gomez/Rare Beauty
Selena Gomez's Rare Beauty has managed to stand out among other celebrity cosmetic companies thanks to its quality and social media dominance.

Cindy Ord/Getty Images

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