I sell used sneakers on Goat to pay for new pairs to add to my collection. Here's how to guarantee a sale on the resale platform.

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Danni Collection
I started reselling used sneakers in the summer of 2022.

Danni Santana

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

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Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

Adidas event shut down by protestors as factory wages become hot-button issue for the sneaker and garment industry

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A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.
A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.

Matthew Kish/Insider

Beyoncé's time with Adidas is reportedly over

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Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.

Michael Kovac/Getty Images/The Recording Academy

Is this the sneaker Gen Z has been asking for? Nike seems to think so.

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Nike Air Max Pulse
Nike's sneaker for Gen Z

Nike

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

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John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.

Nadine Rupp/Stringer/Getty Images

Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

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A Foot Locker store in a mall
Foot Locker plans to close more than 400 stores.

Creative Touch Imaging Ltd./NurPhoto via Getty Images

Foot Locker touts a renewed partnership with Nike — but it still won't get the hottest sneaker releases

Tech Insider : Sports
Outside of a Foot Locker store in Miami
Foot Locker expects to grow revenue from Nike sales to be between 55% and 60% of total revenue by 2026.

Universal Images Group Editorial

Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away

Tech Insider : Sports
Tom Sachs on the orange Nike carpet
Tom Sachs (center) at the Nike Maxim Awards Show in 2022

Tom Hauck/Getty Images for NIKE

Forget Yeezys. Adidas' new CEO says Sambas and Gazelles are the 'hottest shoe in the market'

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Adidas samba sneaker
Adidas CEO Bjørn Gulden views Samba, Gazelle, and Spezial sneakers as the brand's next "franchise."

Edward Berthelot/Getty Images

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