Alo Yoga's CEO is pitching a new $3,600 leather purse as wellness

Tech Insider : Business
A view inside Alo Miami at the opening party on December 16, 2021 in Miami, Florida.
Alo Yoga is launching leather bags that cost as much as $3,600.

Jason Koerner/Getty Images Alo Yoga

A TikTok-famous fitness club where Glen Powell and Tate McRae work out is part of an athleisure brand's savvy marketing

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Alo
Alo Yoga's invite-only fitness center is located in Beverly Hills.

Mel Melcon / Los Angeles Times via Getty Images

The secret status symbols hiding in plain site

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Status symbols have gotten quieter but no less expensive. Here's a guide to the quiet luxury items that are trending this year.

I shopped at Alo Yoga and Lululemon to find out if they're any match for each other. The winner was clear.

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composite image of the author in Lululemon and Alo Yoga
I shopped at Lululemon and Alo Yoga to see how the two activewear brands compare.

Jennifer Ortakales Dawkins/Business Insider

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