How Hoka became a billion-dollar brand by selling comfort

Tech Insider : Style

Hoka was founded a little over a decade ago and is already worth more than $1 billion. We explore the shoe's design and what makes the brand stand out from its competitors.

I was a Divison III college athlete. Years later, I now see how it ruined my body and my college experience.

Tech Insider : Sports, Sports
Tyler Hopfauf sitting in a goal post with a soccer ball under the arm
The author wishes she wasn't a college athlete.

Courtesy of Tyler Hopfauf

A running store in Paris invited people to steal its products — if they could outrun one of France's fastest sprinters disguised as a security guard

Tech Insider
jogging
French running store Distance hosted a one-day promo where shoppers could keep whatever they could get away with.

picture alliance / Getty

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