As Cracker Barrel stumbles on Wall Street, its superfans offer a glimmer of hope

Tech Insider : Business, Style
A Cracker Barrel sign.
Cracker Barrel's loyal fans are sticking by the brand.

Photo by: Don & Melinda Crawford/Education Images/Universal Images Group via Getty Images

From chemtrails to Cracker Barrel, Americans are creating wild conspiracy theories about companies

Tech Insider : Economy, Politics, Business
A photo collage of a conspiracy board

Getty Images; Tyler Le/BI

Cracker Barrel tried to look forward while everyone else looked back — and it bombed

Tech Insider : Business, Economy, Environment
A composite image of Cracker Barrel logos
The now-scrapped Cracker Barrel logo is seen next to its "Old Timer" logo that will return.

Insider composite

The rise and fall of the American diner

Tech Insider : Business, Style

New Jersey is the diner capital of America, boasting more than any other US state. But even in New Jersey, traditional, chrome-clad diners seem to be disappearing. Yet, Tops, the state's busiest diner, still serves 13,000 people a week.

It's not just Cracker Barrel — check out 5 other famous logo back-tracks

Tech Insider : Business
A composite image of Cracker Barrel's new logo and an announcement of Max programming
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures.

Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery

Cracker Barrel is changing its logo back after a week of criticism, including from Trump

Tech Insider : Business
Cracker Barrel Old Country Store.
Cracker Barrel Old Country Store.

Jeffrey Greenberg/Universal Images Group via Getty Images

Cracker Barrel responds to criticism of new logo, says 'old timer' will stay on menus and road signage

Tech Insider : Business
Cracker Barrel Old Country Store.
Cracker Barrel Old Country Store.

Jeffrey Greenberg/Universal Images Group via Getty Images

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

Tech Insider : Business
Cracker Barrel is pictured.
Cracker Barrel is in hot water for its new logo. Read the full history of the restaurant and general store chain.

Joe Raedle/Getty Images

Steak 'n Shake is not happy about Cracker Barrel's new look

Tech Insider : Business, Style
Cracker Barrel Old Country Store.
Cracker Barrel Old Country Store.

Jeffrey Greenberg/Universal Images Group via Getty Images

Cracker Barrel's controversial new logo is the latest phase of the restaurant chain's turnaround plan

Tech Insider : Business, Style
An exterior view of a Cracker Barrel location.
Cracker Barrel is replacing the logo it's used for decades.

Paul Weaver/SOPA Images/LightRocket via Getty Images

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