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Creators

New Shopify data shows how just important influencers and social media are to merchants

Fri, 08/23/2024 - 14:56

Tech Insider

Smiling female influencer presenting foundation while filming make-up tutorial at home workshop - stock photo — Shopify conducted an online survey among 13,337 participants studying recent marketing strategies.
Westend61/Getty Images

Media, Advertising, Tech, Creators, youtube, tiktok, YouTubers

Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them

Fri, 08/23/2024 - 08:36

Tech Insider

Brooke Schofield and Tana Mongeau arrive to the 2024 People's Choice Awards — Brooke Schofield (left) has been notably absent from her podcast with Tana Mongeau (right) since some of her old tweets resurfaced.
Todd Williamson/NBC

culture, Media, Influencers, cancel-culture, accountability, Creators, YouTubers

Ex-Google staffers are building a social-mapping platform for online and IRL communities

Wed, 08/21/2024 - 10:04

Tech Insider

PamPam cofounders Carlo Jörges and Helena Jaramillo in front of a wall — Carlo Jörges and Helena Jaramillo are building mapping platform PamPam.
Courtesy of PamPam

Media, Tech, Advertising, Startups, limited-synd, google-maps, social-media

A TikTok-famous fitness club where Glen Powell and Tate McRae work out is part of an athleisure brand's savvy marketing

Mon, 08/19/2024 - 11:52

Tech Insider

Alo — Alo Yoga's invite-only fitness center is located in Beverly Hills.
Mel Melcon / Los Angeles Times via Getty Images

Media, Tech, health, Influencers, Creators, creator-economy, Instagram

Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.

Fri, 08/16/2024 - 08:53

Tech Insider

Logan Paul and images of Prime Hydration — WWE/Getty Images; Joseph Okpako/WireImage; Rebecca Zisser/BI

Media, Advertising, Tech, Law, Creators, Retail, YouTuber

The FTC is coming after influencers and brands that buy fake followers

Fri, 08/16/2024 - 08:35

Tech Insider

A bunch of red social-media — J Studios/Getty Images.

Media, Advertising, Tech, limited-synd, Influencer, Influencers, FTC

Apple is making enemies among creators by hitting Patreon with a 30% tax — but there's a loophole

Wed, 08/14/2024 - 17:28

Tech Insider

Apple's Tim Cook and Patreon's Jack Conte collaged side by side — Apple will take 30% of transactions made within Patreon's iOS app starting in November.
Jerod Harris/Getty Images; Justin Sullivan/Getty Images

Media, Tech, patreon, apple, creator-economy, Influencers, Creators

The internet's love affair with YouTube's biggest star is showing cracks

Tue, 08/06/2024 - 11:40

Tech Insider

The MrBeast Feastables launch at Sydney Opera House — Jimmy Donaldson, known as MrBeast, has recently faced backlash.
Don Arnold/Getty Images

Media, Advertising, Tech, BI Prime, limited-synd, Creators, creator-economy

Noplace is the hottest new app on the charts. Its founder spills on how it went viral and plans to skirt becoming a 'fad.'

Thu, 07/04/2024 - 11:44

Tech Insider

Noplace phone screens with custom homepage profiles — Noplace is a buzzy new app that is topping the Apple App Store charts.
Courtesy of Noplace

Media, Advertising, Tech, social-media, twitter, myspace, Reddit

How to become an influencer and make money

Fri, 06/28/2024 - 17:16

Tech Insider

Nadya Okamoto — Nadya Okamoto leveraged her following as an influencer on TikTok to launch the period-care brand August.
Sydney Claire

Media, Tech, Advertising, Creators, Influencers, tiktok, Instagram

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