'The greatest advertising you can get': Small-business founders explain how to build and grow your company with referrals

Tech Insider
Headshot of Michael Nova, left, wearing a black suit and black tie and a headshot of Kirby Wilkerson, right, wearing a white top and blazer in front of green plants.
Michael Nova, the CEO of Nova Custom Printing, and Kirby Wilkerson, the founder of The Impact Kind.

Kevin Frest @FrestStudio and Kirby Wilkerson

Virtual try-on tech is tackling a $280 billion problem in fashion retail and offering customers a different way to shop

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A Barcelona market used 5G to power an AR personal-shopper experience, helping tourists and locals alike shop smarter

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As cloud tech powers the world's most popular sports leagues, everyone from executives and coaches to players and fans reap the benefits

Tech Insider : Technology, Sports
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Family-owned small businesses blend family and the workplace 24/7 — here are 3 tips for navigating brewing conflict

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Headshot of Matilda Reuter Engle in a polka dot black and white blouse.
Matilda Reuter Engle is the third-generation proprietor of Middleburg Hospitality.

Jodi and Kurt Photography

Cofounders of a grassroots tequila company share how storytelling earned them loyal and engaged customers

Tech Insider
Headshot of Carlos Soto wearing a black long-sleeve shirt with his arms crossed, in front of a gray wall.
Carlos Soto, a cofounder of Nosotros Tequila & Mezcal.

Nosotros Tequila & Mezcal

Trust in AI tools like ChatGPT is high among Gen Z — but Gen X and boomers aren't convinced, study finds

Tech Insider
A user opening the ChatGPT app.
A user opening the ChatGPT app.

Thomas Trutschel/Photothek via Getty Images


  • Most Gen Xers and boomers in a Salesforce study reported not using generative-AI tools like ChatGPT.

3 cold-email strategies from small-business founders who used them to show off their work, land clients, and grow company profits

Tech Insider
Headshot of Erin Derby in front of a computer looking to the left, wearing a black top and gold earrings.
Erin Derby, a commercial photographer.

Erin Derby

Little Caesars knows what you're going to order before you do. With AI tools, soon more restaurants will.

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AI sensors and WiFi networks that provide workplace insights are antidotes for some companies combating 'zombie offices'

Tech Insider : Technology
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