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YouTuber Connor Franta accuses business partners of siphoning more than $1 million from Heard Well. They deny it.

Fri, 12/06/2024 - 15:36

Tech Insider : Business, Travel

Connor Franta on a red carpet, wearing a black suit and black T-shirt, with his hands in his pockets. — Connor Franta is accusing his business partners at Heard Well in a lawsuit of siphoning money from their company. The business partners deny it.
Jon Kopaloff/Getty Images for GLSEN

Media, Advertising, Tech, connor-franta, youtube, lawsuit, Creators

Social media star Brittany Broski says the real power of content creators comes from community, not followers

Fri, 12/06/2024 - 11:31

Tech Insider : Business, Economy

Brittany Broski — Brittany Broski leans into building community and trust with her audience wherever possible.
Matt Winkelmeyer/Getty Images

culture, Entertainment, brittany-broski, Influencers, content-creators, Celebrities, tiktok

Exclusive Spotify data shows the top 10 rising star podcast creators on the platform in 2024

Thu, 12/05/2024 - 10:26

Tech Insider : Business, Sports

The "Hawk Tuah Girl," Haliey Welch, launched a podcast that gained rapid momentum on Spotify.
Brittany Bell

Media, Advertising, Tech, Creators, creator-economy, Influencers, limited-synd

Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue

Thu, 12/05/2024 - 09:24

Tech Insider : Business, Environment

A woman scrolls a phone surrounded by holiday decorations. — Ekaterina Fedulyeva/Getty Images

Media, Retail, Advertising, social-shopping, cyber-monday, Influencers, creator-economy

'Call Her Daddy' star Alex Cooper is launching an electrolyte beverage with Nestlé

Wed, 12/04/2024 - 16:00

Tech Insider : Business

Image of Alex Cooper — "Call Her Daddy" host Alex Cooper announced she's launching an electrolyte beverage.
Lyvans Boolaky/Getty Images

Media, Tech, Retail, Influencers, alex-cooper, Creators, creator-economy

'Call Her Daddy' star Alex Cooper is looking to launch a vodka brand, trademark filings suggest

Tue, 12/03/2024 - 14:16

Tech Insider : Business

Alex Cooper — Alex Cooper, the host of "Call Her Daddy," filed a trademark application for a vodka brand.
Mat Hayward/Getty Images for Unwell

Media, Tech, Retail, Influencers, Creators, creator-economy, alex-cooper

A TikTok staffer shares 10 tips for getting more views and making more money on the platform

Mon, 12/02/2024 - 08:30

Tech Insider : Business

TikTok Creator Summit — A recent TikTok event outlined tips for creating better content.
Amanda Perelli/Business Insider

Media, Advertising, Tech, limited-synd, Creators, tiktok, creator-economy

MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'

Thu, 11/28/2024 - 07:55

Tech Insider : Business, Economy, Sports

Jimmy Donaldson, AKA MrBeast — MrBeast's Amazon Show "Beast Games" is dropping on December 19.
Roy Rochlin/Getty Images for Youtube

culture, Entertainment, MrBeast, jimmy-donaldson, Influencers, YouTubers, content-creators

Inside TikTok's invite-only creator summit, where it pushed long-form video and ignored the looming ban threat

Mon, 11/25/2024 - 09:40

TikTok Creator Summit — TikTok hosted an invite-only creator summit but left out conversations on its looming US ban.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, tiktok, Creators, creator-economy

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Sat, 11/16/2024 - 05:32

A young woman poses in front of a Gucci sign in Ukraine. — Gen Z's growing spending power makes them key to the luxury market.
Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Retail, luxury-brands, gen-z, gen-z-spending, Influencers, prada, sabrina-carpenter

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