How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

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What we know about who's buying TikTok's US business

Tech Insider : Business
Larry Ellison, Oracle co-founder, CTO and Executive Chairman Larry Ellison speaks during a news conference with U.S. President Donald Trump in the Roosevelt Room of the White House on January 21, 2025 in Washington, DC. ; Shou Zi Chew, CEO of TikTok, departs from the Russell Senate Office Building after meeting with Sen.

6 brands that influencers got you to buy in 2025

Tech Insider : Business, Style
delaney rowe j crew
J. Crew was the most-shopped brand on ShopMy this year. The retailer has embraced influencers like Delaney Rowe, pictured, as part of its holiday campaign.

Courtesy of J. Crew

Your Favorite Social Media Psycho Is Back in Killer Sequel ‘Influencers’

Gizmodo
Influencers Topart

MrBeast is building a platform to connect creators and big advertisers

Tech Insider : Business, Economy
NEW YORK, NEW YORK - DECEMBER 03: (L-R) Andrew Ross Sorkin, MrBeast, and Jeff Housenbold speak onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City.

YouTube star MrBeast is moving into financial services

Tech Insider : Business, Crypto, Economy
MrBeast at the 2025 Joy Forum at SEF Arena in Riyadh, Saudi Arabia, on October 16, 2025.
Jimmy Donaldson, a.k.a. MrBeast.

Amal Alhasan/Getty Images for GEA

RIP to MKBHD’s Controversial Digital Wallpaper App

Gizmodo
YouTuber Marques Brownlee (MKBHD) appears next to the logo for his app Panels

MrBeast said 3 key factors make his YouTube videos popular

Tech Insider : Business
YouTuber MrBeast (Jimmy Donaldson) speaking at an event, wearing a black shirt.
MrBeast's YouTube videos reach hundreds of millions of subscribers.

Amal Alhasan/Getty Images for GEA.

MrBeast revealed how much of his $5 billion company he owned in a deposition last year

Tech Insider : Business
YouTube creator MrBeast
MrBeast is YouTube's top creator.

FAYEZ NURELDINE/AFP via Getty Images

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

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