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Influencers

MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'

Thu, 11/28/2024 - 07:55

Tech Insider : Business, Economy, Sports

Jimmy Donaldson, AKA MrBeast — MrBeast's Amazon Show "Beast Games" is dropping on December 19.
Roy Rochlin/Getty Images for Youtube

culture, Entertainment, MrBeast, jimmy-donaldson, Influencers, YouTubers, content-creators

Inside TikTok's invite-only creator summit, where it pushed long-form video and ignored the looming ban threat

Mon, 11/25/2024 - 09:40

Tech Insider

TikTok Creator Summit — TikTok hosted an invite-only creator summit but left out conversations on its looming US ban.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, tiktok, Creators, creator-economy

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Sat, 11/16/2024 - 05:32

Tech Insider

A young woman poses in front of a Gucci sign in Ukraine. — Gen Z's growing spending power makes them key to the luxury market.
Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Retail, luxury-brands, gen-z, gen-z-spending, Influencers, prada, sabrina-carpenter

Spotify takes aim at YouTube with a new revenue-sharing program for creators

Wed, 11/13/2024 - 17:17

Tech Insider

Spotify CEO Daniel Ek. — Spotify CEO Daniel Ek.
Phillip Faraone/Getty Images for Spotify

Media, Tech, Advertising, spotify, youtube, podcasting, Creators

Instagram Star Peanut the Squirrel Seized by New York Environmental Authorities

Fri, 11/01/2024 - 09:05

Gizmodo

A squirrel in a park in Istanbul

News, Animal Rights, Influencers, Instagram, peanut the squirrel, tiktok

13 creator-economy startups to watch in 2024, according to top VCs

Thu, 10/24/2024 - 14:25

Tech Insider

LaTecia Johnson of Ingenius, Megh Vakharia of SymphonyOS, and Karsen Daily of Trips — Creator startup executives LaTecia Johnson (Ingenius), Megh Vakharia (SymphonyOS), and Karsen Daily (Trips).
Chelsea King-Carr; Steve Eloiseau; Chase Bergey

Media, Advertising, Startups, Tech, Startups, creator-economy, Influencers

Jellysmack is laying off staff as it scales back its creator program

Mon, 10/21/2024 - 10:06

Tech Insider

Jellysmack's jellyfish symbol glitching — Jellysmack is laying off staff, Business Insider has learned.
Jellysmack; Alyssa Powell/BI

Media, Tech, jellysmack, creator-economy, Influencers, Creators, limited-synd

TikTok is starting to help creators manufacture their own products

Mon, 10/21/2024 - 09:16

Tech Insider

Shop is a major focus at TikTok as the company looks to compete in social commerce. — Shopping is a major focus at TikTok as the company looks to compete in social commerce.
Craig Barritt/Getty Images for TikTok.

Media, Retail, Advertising, Tech, tiktok, tiktok-shop, eCommerce

TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals

Sun, 10/20/2024 - 17:45

Tech Insider : Politics, Politics

Mitch McConnell — Attorneys general from 14 states are suing TikTok for using an algorithm they say harms children's mental health.
Anna Moneymaker/Getty Images

Tech, politics, mitch-mcconnell, tiktok, politics, Tech, Influencers

Threads app chief shares her top advice for creators on how and when to post — as the engagement-bait debate swirls

Tue, 10/15/2024 - 08:22

Tech Insider

Threads — Meta executives don't want to "encourage" news on Threads, but this weekend proved it can thrive there.
Onur Dogman/SOPA/Getty Images

Media, Tech, Advertising, limited-synd, meta, threads, Instagram

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