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Influencers

Snapchat publishers fear it's the end of an era for their businesses

Fri, 09/27/2024 - 09:15

Tech Insider

Snapchat — NurPhoto/Getty Images

Media, Tech, Advertising, snap, Snapchat, Publishers, snapchat-discover

A new MrBeast trademark filing hints at what his next big philanthropy project could be

Thu, 09/26/2024 - 10:46

Tech Insider

MrBeast and his team at a Feastables event — Jimmy "MrBeast" Donaldson's new trademark filing hints at a potential new charity project.
Don Arnold/Getty Images

Media, Tech, YouTuber, youtube, Creators, creator-economy, Influencers

Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Wed, 09/25/2024 - 16:46

Tech Insider

BDFI tour — Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, podcast, Creators, creator-economy

An M&A spree in influencer marketing is boosting the creator economy

Mon, 09/09/2024 - 10:20

Tech Insider

Publicis Groupe CEO Arthur Sadoun. — Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.
Joel Saget/Getty Images.

Media, Tech, Advertising, m-a, creator-economy, influencer-marketing, Creators

How to make money on OnlyFans, according to creators

Mon, 09/09/2024 - 10:13

Tech Insider

OnlyFans creator Alex — Alex is a Canadian OnlyFans creator.
Harriet Beth.

Media, Tech, Advertising, OnlyFans, creator-money, Influencers, creator-economy

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Tue, 09/03/2024 - 10:01

Tech Insider

Spotter's new studio feature uses AI to generate video ideas for YouTubers. — Spotter's new studio feature uses AI to generate video ideas for YouTubers.
Spotter.

Media, Advertising, Tech, spotter, creator-economy, YouTubers, Influencers

Wasteful consumerism has a new worst enemy: Gen Alpha tweens

Tue, 09/03/2024 - 03:41

Tech Insider : Economy

Gen Alpha girl in a cap holding a pile of shoes for donation — Gen Alpha is inspiring their parents to donate the things they don't need.
Elva Etienne/Getty Images

culture, economy, gen-alpha, gen-z, zoomers, Millennials, decluttering

How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes

Sat, 08/31/2024 - 08:11

Tech Insider

Furrha family — The Furrha Family post lifestyle content on Snapchat, prioritizing the app over TikTok and Instagram.
Furrha Family

Media, Advertising, Tech, creator-economy, Media, Influencers, Snapchat

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Sat, 08/31/2024 - 07:34

Tech Insider

Bree Rose in front of mountains — Bree Rose, a full-time travel photographer and content creator, said creators do not get much support from social-media companies.
Bree Rose

Tech, culture, social-media, Influencers

MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.

Thu, 08/29/2024 - 09:07

Tech Insider

MrBeast and his team at a Feastables event — Jimmy "MrBeast" Donaldson has hired a lawyer to fight back against public critics.
Don Arnold/Getty Images

culture, Media, MrBeast, Influencers, YouTubers, jimmy-donaldson, reputation-management

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