A TikTok-famous fitness club where Glen Powell and Tate McRae work out is part of an athleisure brand's savvy marketing

Tech Insider
Alo
Alo Yoga's invite-only fitness center is located in Beverly Hills.

Mel Melcon / Los Angeles Times via Getty Images

Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.

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Logan Paul and images of Prime Hydration

WWE/Getty Images; Joseph Okpako/WireImage; Rebecca Zisser/BI

The FTC is coming after influencers and brands that buy fake followers

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A bunch of red social-media

J Studios/Getty Images.

Apple is making enemies among creators by hitting Patreon with a 30% tax — but there's a loophole

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Apple's Tim Cook and Patreon's Jack Conte collaged side by side
Apple will take 30% of transactions made within Patreon's iOS app starting in November.

Jerod Harris/Getty Images; Justin Sullivan/Getty Images

An M&A expert says creator-economy companies need to look beyond influencers to grow

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John Lambros, co-head of US technology at the M&A advisory Houlihan Lokey
John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey.

Houlihan Lokey.

Instagram is really weird right now. I think I've figured out why.

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A old man on Instagram reels with comments hovering above him, on a blue background.

Getty Images; Chelsea Jia Feng/BI

New data shows the Olympic athletes breaking out on social media, from gymnast Rebeca Andrade to rugby player Ilona Maher

Tech Insider : Sports
3 gymnasts at the Paris Olympic Games.
Simone Biles, Rebecca Andrade, and Jordan Chiles at the 2024 Paris Olympics.

Eurasia Sport Images// Getty Images

How Pinterest became a secret weapon for a social-media marketer and boosted her revenue by $30,000 a month

Tech Insider
Kenda Laney
Colorado-based creator Kenda Laney uses Pinterest to direct traffic to her social media accounts and sell digital products.

Kenda Laney

The internet's love affair with YouTube's biggest star is showing cracks

Tech Insider
The MrBeast Feastables launch at Sydney Opera House
Jimmy Donaldson, known as MrBeast, has recently faced backlash.

Don Arnold/Getty Images

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Tech Insider
A woman in a blue dress in a minimally stocked kitchen
Underconsumption core promotes buying only what you need.

AleksandarNakic/Getty Images

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