Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by

Tech Insider
Headshot of Joe Karasin, who is wearing a navy and yellow stripped shirt with a white collar.
Joe Karasin, the CMO and owner of Karasin PPC.

Cortland Gillespie

YouTube ads aren't just for big companies — founders share 3 tips for using them to target customers and show off products

Tech Insider
Headshot of Chris Orzechowski, left, who is wearing a black polo and has his arms folded. On the right is Kenneth Burke who is wearing a a gray suit and glasses.
Chris Orzechowski, left, a marketing consultant who founded 100 Year Brand, and Kenneth Burke, the vice president of marketing for Text Request.

Bryn Fallon and Text Request

Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion.

3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales

Tech Insider
Headshot of Danish Soomro, right, who is wearing a black long-sleeve shirt with his hands folded. On the left, a photo of Laura Gatsos Young, who is wearing a black turtleneck, sitting on the arm of a green chair.
Danish Soomro, left, the founder of Visadb.io and Devi, and Laura Gatsos Young, a copywriting consultant.

Danish Soomro and Dana Castro, Three Crowns Studio

The race to unlock generative AI's benefits in retail marketing

Tech Insider
FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Merignac near Bordeaux, France, September 19, 2019. REUTERS/Regis Duvignau
Carrefour is using GenAI to create product descriptions.

Reuters

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing

Tech Insider
Photo Dielle Charon, wearing a dark blouse and gold earrings.
Dielle Charon, a sales coach.

Kaylee LaMoine

4 small-business owners who swear by podcast interviews explain why they're a marketing strategy worth prioritizing

Tech Insider
Photo of Paul Gunn Jr., wearing a black t-shirt.
Paul Gunn Jr., the founder and CEO of Kuog Inc.

Royce Carter

3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

Tech Insider
Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top.
Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.

Courtesy of K. Allen Consulting and Lauren Anzevino

Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.

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