marketing | iCloud.Info

3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

Mon, 10/23/2023 - 14:25

Tech Insider

Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top. — Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.
Courtesy of K. Allen Consulting and Lauren Anzevino

Small Business, marketing-for-small-business, video-marketing, marketing, edit-series, editorial-sponsorship, sp-freelance

Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

Mon, 10/23/2023 - 11:59

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.

Video, Advertising, Video, jill-kramer, Accenture, cmo, CMOs

I tried every marketing tool to build my small business but nothing worked until I went all in on SEO — within 2 years, I was making $1 million in annual revenue

Thu, 10/19/2023 - 13:08

Tech Insider

Meredith Noble, cofounder of Learn Grant Writing.

Katie Oswald/Apt 5 Creative

Small Business, marketing-for-small-business, small-business, marketing, SEO, edit-series, editorial-sponsorship

The marketing failure that's going to kill us all

Thu, 10/19/2023 - 06:01

Tech Insider : Economy

Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says — Campaigns to help the environment aren't working. We need better messaging.
Arantza Pena Popo/Insider

economy, energy, Advertising, Media, Discourse, Science, marketing

ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video

Tue, 10/17/2023 - 10:54

Tech Insider

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."