McDonald's new marketing: Billboards that smell like its French fries

Tech Insider
A chicken sandwich, french fries, a Big Mac box, and a soda on a tray.
McDonald's meal.

Patcharaporn Puttipon2465/Shutterstock

The solar eclipse is causing a flurry of excitement, and businesses want to cash in. Here are some of the best promotions and tie-ins.

Tech Insider : Economy
dollar bill with glasses

Chelsea Jia Feng/BI

I was poached, then laid off 60 days later. I was embarrassed to talk about it, but doing so helped me get my next job.

Tech Insider
Amanda Nielsen camping
Amanda Nielsen was let go from her her job two months after she was poached from another company.

Amanda Nielsen

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Tech Insider
Raja Rajamannar, cheif marketing officer, Mastercard
Raja Rajamannar, chief marketing officer, Mastercard.

Mastercard

I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy

Tech Insider
Photo collage featuring Marcus Collins, Beyoncé, a laptop, and three little bees representing the Beehive
Marcus Collins oversaw Beyoncé's digital ads and social media for a year.

Marcus Collins; Kevin Mazur/Getty Images for Parkwood; Alyssa Powell/BI

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral

Tech Insider
Photo of a woman in a hot pink dress beside a table featuring satin bonnets.
Lauren Nelda Pascal, the owner and founder of Lolo's Bonnets.

Brianna Eisman

Why Americans are suddenly obsessed with Stanley drinking cups and Trader Joe's tote bags

Tech Insider : Economy
A Stanley cup and a Trader Joe's mini tote surrounded by sparkles
The mania over Trader Joe's mini tote bags and Stanley cups is indicative of just how fast today's consumer fads can come and go.

iStock; BI

CMOs are facing an existential crisis — but there is still time to secure the future of marketing

Tech Insider
Drawing of team members on arrow for successful business

Getty Images

I moved to Germany to study but was almost deported. Now I'm financially secure and see a real future here.

Tech Insider
Adriana Stein on vacation near Bastei Bridge, Germany.
Adriana Stein said moving to Germany helped her find a cherished career in international marketing.

Courtesy of Adriana Stein

Why is Travis Kelce so concerned about my credit score?

Tech Insider : Economy, Sports, Sports
Photo collage featuring Travis Kelce, the tight end for the Kansas City Chiefs (87), along with a credit score range icon with an arrow on red.
Travis Kelce has partnered with Experian, the credit bureau, on a weird new ad campaign that encourages people to check their credit score.

Scott Winters/Icon Sportswire via Getty Images; Alyssa Powell/BI

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