MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

Tech Insider : Business
NEW YORK, NEW YORK - DECEMBER 03: MrBeast speaks onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City. (Photo by David Dee Delgado/Getty Images for The New York Times)
Jimmy Donaldson, a.k.a. MrBeast, is pushing to diversify away from the spectacle videos that made him famous.

David Dee Delgado/Getty Images for The New York Times

MrBeast is building a platform to connect creators and big advertisers

Tech Insider : Business, Economy
NEW YORK, NEW YORK - DECEMBER 03: (L-R) Andrew Ross Sorkin, MrBeast, and Jeff Housenbold speak onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City.

MrBeast is planning to launch a phone service called 'Beast Mobile'

Tech Insider : Business
YouTuber MrBeast (Jimmy Donaldson) and his company's CEO Jeffrey Housenbold
YouTuber MrBeast (Jimmy Donaldson) and his company's CEO Jeffrey Housenbold.

David Dee Delgado/Getty Images for The New York Times

YouTube star MrBeast is moving into financial services

Tech Insider : Business, Crypto, Economy
MrBeast at the 2025 Joy Forum at SEF Arena in Riyadh, Saudi Arabia, on October 16, 2025.
Jimmy Donaldson, a.k.a. MrBeast.

Amal Alhasan/Getty Images for GEA

I left JPMorgan to work for MrBeast. I took a 50% pay cut and know it was the right decision for my career.

Tech Insider : Business, Economy, Style
Bart Dziedzic of MrBeast, formerly JPMorgan Chase
Bart Dziedzic says leaving investment banking for the creator economy helped him redefine success.

Bart Dziedzic

MrBeast said 3 key factors make his YouTube videos popular

Tech Insider : Business
YouTuber MrBeast (Jimmy Donaldson) speaking at an event, wearing a black shirt.
MrBeast's YouTube videos reach hundreds of millions of subscribers.

Amal Alhasan/Getty Images for GEA.

MrBeast is promising to join the hardcore worker moment in 2026

Tech Insider : Business, Economy, Style
MrBeast at the 2025 Joy Forum at SEF Arena in Riyadh, Saudi Arabia, on October 16, 2025.
MrBeast says his recent videos slipped and vows to join the hardcore work era with "ultra grind mode" in 2026.

Amal Alhasan/Getty Images for GEA

Meet the 21-year-old former MrBeast staffer building an AI startup to help creators make viral videos

Tech Insider : Business, Economy, Technology
Palo cofounders Shivam Kumar (30) and Jay Neo (21).
Palo cofounders Shivam Kumar (30) and Jay Neo (21).

Jack Willingham

MrBeast revealed how much of his $5 billion company he owned in a deposition last year

Tech Insider : Business
YouTube creator MrBeast
MrBeast is YouTube's top creator.

FAYEZ NURELDINE/AFP via Getty Images

MrBeast is beefing up his exec team with new hires from TikTok, Snap, and more as he looks to build the next Disney

Tech Insider : Business, Economy, Style
MrBeast (Jimmy Donaldson)
MrBeast (Jimmy Donaldson)

Beast Industries.

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