Nike is using the Winter Olympics to relaunch this outdoor brand you've probably never heard of

Tech Insider : Sports, Business
Silver medalist Ben Ogden of Team United States poses for a photo
Team USA has been spotted wearing ACG at the Olympic Games.

Alex Pantling/Getty Images

A federal agency is probing Nike for discrimination against white employees

Tech Insider : Business
Nike swoosh sign
Nike is accused of discriminating against white employees.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

Costco and Nike spark a frenzy with surprise sneaker drop

Tech Insider : Business, Sports
composite image of Costco and Nike
Customers are lining up for a pair of Costco Dunks.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Scott Olson/Getty Images

Nike plans to cut 775 employees in a push to accelerate automation

Tech Insider : Business, Technology
Nike store
Nike is implementing its turnaround strategy across the company.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

Nike was the fastest-growing shoe brand on StockX last year — and it wasn't because of a sneaker

Tech Insider : Business, Technology
Nike storefront
Nike released the ReactX Rejuven8 in early 2025.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

Nicolás Maduro in custody somehow became free marketing for Nike Tech

Tech Insider : Business, Style
Truth Social screenshot of Donald Trump post
Nicolás Maduro wore a gray Nike Tech outfit in a January 3 picture posted by Donald Trump.

Handout/Truth Social via Getty Images

Tim Cook just gave Nike a much-needed holiday boost

Tech Insider : Business, Sports
Tim Cook ans Deirdre O'Brien with Apple store employees
Tim Cook sporting a custom pair of Nike Vomero Plus sneakers at an Apple store reopening in Tokyo earlier this year.

Apple

5 big changes Nike CEO Elliott Hill is making to turn around the struggling sportswear giant

Tech Insider : Business, Sports, Technology
Nike CEO Elliott Hill
Elliott Hill became Nike's CEO in October 2024.

Tom Hauck/Getty Images

Nike is struggling to stay culturally relevant in China

Tech Insider : Sports, Business, Travel
Pedestrians walk past a Nike store in China.
Pedestrians walk past a Nike store in China.

Cheng Xin/Getty Images

Nike cofounder Phil Knight's $2 billion pledge for cancer research was the largest donation of 2025

Tech Insider : Economy, Economy, Business
Phil Knight at the Fiesta Bowl on January 1, 2024.
Phil Knight at the Fiesta Bowl on January 1, 2024.

Christian Petersen/Staff/Getty Images

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