It's the first day for Nike's new CEO. He has a long road ahead.

Tech Insider
Incoming Nike President & CEO Elliott Hill wears a black Nike shirt
Elliott Hill starts as Nike's CEO on Monday.

Nike

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Tech Insider
Kim Kardashian during a photoshoot for Skims
Kim Kardashian during a photoshoot for Skims.

MEGA/Getty Images

Nike's new CEO has a big uphill struggle ahead

Tech Insider
Nike has tapped its veteran executive Elliott Hill to be its new CEO.
Nike has tapped its veteran executive Elliott Hill to be its new CEO.

Nike, NurPhoto/Getty Images

The rise and fall of Allbirds: How the buzzy sneaker company went from IPO darling to trading below $1

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A neon Allbirds sign on the side of a grey building.
Allbirds announced weak earnings in August.

Spencer Platt/Getty Images

Nike's trying to pivot. It's not working just yet.

Tech Insider
A nike store exterior in Spain
A Nike store in Spain.

Xavi Lopez/SOPA Images/LightRocket via Getty Images

Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'

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Shaquille O'Neal
Shaquille O'Neal.

Jay Biggerstaff/Getty Images

A former Facebook and Nike DEI manager got 5 years in prison for stealing $5 million to fund her luxury lifestyle

Tech Insider
Barbara Furlow-Smiles at the 2020 Sisters' Awards at Skirball Cultural Center in Los Angeles
Barbara Furlow-Smiles at the 2020 Sisters' Awards at Skirball Cultural Center in Los Angeles, on March 8, 2020.

Robin L Marshall/Getty Images

Tim Cook wore one-of-a-kind Nike Air Max 1 sneakers entirely designed on an iPad during an Apple product launch

Tech Insider
Apple and Nike sneaker collaboration w/ Tim Cook.
Nike Air Max 1 '86 sneakers.

Apple.

How Hoka became a billion-dollar brand by selling comfort

Tech Insider : Style

Hoka was founded a little over a decade ago and is already worth more than $1 billion. We explore the shoe's design and what makes the brand stand out from its competitors.

Return-to-Office Mandates Could Get in the Way of Some Supposedly Important Corporate Goals

Gizmodo : Environment

When office workers stopped working in offices in 2020, trading their cubicles for living room couches during Covid-19 lockdowns, many began questioning those hours they had spent commuting to work. All those rushed mornings stuck in traffic could have been spent getting things done? Life was often lonely for those…

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