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A bowl of food from Chipotle.
A bowl of food from Chipotle.
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Brian Paquette at Chili's headquarters in April 2024 and chilis triple dipper
Brian Paquette and his team develop new menu items at Chili's Grill & Bar.
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Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
  • CMOs are under increased pressure to grow their brands while reaching new audiences.

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ZYN nicotine cases and pouches are seen on a table
Containers of Zyn's nicotine pouches.
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Raising Cane's was founded in Louisiana  in 1996. The popular fast-food chain specializes in chicken fingers.
Raising Cane's was founded in Louisiana in 1996. The popular fast-food chain specializes in chicken fingers.
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A stack of Shein branded packages are tied up in a large bin
Shein's CEO flies under the radar, even within his own company.
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An exterior view of a White Castle restaurant, April 12, 2018 in the Queens borough of New York City
White Castle says the aim is to free up time for staff and make sure customers don't feel rushed placing their orders.
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A sandwich artist at Subway makes a sandwich in a Subway store
Roark Capital has acquired or invested in restaurant brands from Subway to The Cheesecake Factory.
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The fictional Kendall Roy of
The fictional Kendall Roy of "Succession" evokes real-life media figures including the Murdochs.