Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

Los Angeles 2028 Olympics confirms Autodesk as partner as it presses toward $2.5 billion sponsorship target

Tech Insider : Sports
Autodesk image showing a girl with a pony tail and a sports stadium, overlaid with CAD design lines
Autodesk has been named an official supporter of the Los Angeles 2028 Olympic and Paralympic Games and Team USA.

Autodesk

South by Southwest is cutting ties with the US Army and weapons makers after sponsorships fueled outrage at this year's festival

Tech Insider
Attendees at the SXSW conference and festival in Austin Convention Center.
Attendees at the SXSW conference and festival in Austin Convention Center.

SXSW Conference & Festivals

FTX paid Tom Brady $55 million for 20 hours of work over 3 years: biography

Tech Insider : Crypto
Sam Bankman-Fried wears a suit as he leaves court, and Tom Brady grins while wearing a New England Patriots jersey.
Sam Bankman-Fried and Tom Brady.

Fatih Aktas/Anadolu Agency via Getty Images; JOSEPH PREZIOSO/AFP via Getty Images

The Equity Talk: It could take 136 years to reach gender parity at work, but a BofA exec wants to do it in 15 — and she has a plan

Tech Insider
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