Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

'Unwanted shoulder pads': An issue has emerged with Nike soccer shirts ahead of the World Cup

Tech Insider : Sports, Business
Federico Valverde of Uruguay during the international friendly match between England and Uruguay at Wembley Stadium on March 27, 2026 in London, England.
Uruguay's Federico Valverde is seen with material bulging at his shoulders during a match against England in London on March 27.

Julian Finney/Getty Images

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