My son and I bonded over soccer, but I had given up on World Cup tickets. An email from a stranger changed everything.

Tech Insider : Travel, Business
The author at the World Cup in Houston with her son and daughter.
The author got to go to a World Cup game in Houston, TX, with her son and daughter.

Courtesy of Jamie Davis Smith

I'm a veteran who runs a flag business. We were blindsided by World Cup demand, and sales are up 130%.

Tech Insider : Sports, Economy, Business
Flags Unlimited
Erik May is the president of Flags Unlimited, and usually sells US, state, and military flags.

Nic Antaya for BI

I taught English in Cape Verde 35 years ago. Connecting with a former student at a World Cup watch party was magical.

Tech Insider : Business
Jill Tucker and her former student, Ivan
Jill Tucker reconnected with her former student, Ivan, at a World Cup watch party.

Courtesy of Jill Tucker

This World Cup will be the biggest gambling event of all time. Here's how to bet 'responsibly.'

Tech Insider : Sports, Business, Technology
Iraq's goalie saving a goal in World Cup.
This World Cup will be the largest gambling event of all time.

Mauro PIMENTEL / AFP via Getty Images

Resellers are trying to flip Mamdani's affordable New York-themed World Cup jerseys for as much as $1,000

Tech Insider : Sports, Sports, Business
Zohran Mamdani
NYC Mayor Zohran Mamdani released affordable World Cup jerseys on Friday.

AP Photo/Seth Wenig

The epic story of how the World Cup became Trump's trophy

Tech Insider : Sports, Politics, Sports
A sign advertising the World Cup
The US has been seized by World Cup fever.

Spencer Platt/Getty Images

I could flip my $300 World Cup lottery tickets for a $1K profit right now. Here's why I'm holding firm.

Tech Insider : Sports, Sports, Business
The author watching a Tottenham match.
An avid soccer fan, the author scored lottery tickets to the FIFA World Cup. He knows he can make a hefty profit by selling them, but he says he won't.

Courtesy of Alfred Ryan Nerz.

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

'Unwanted shoulder pads': An issue has emerged with Nike soccer shirts ahead of the World Cup

Tech Insider : Sports, Business
Federico Valverde of Uruguay during the international friendly match between England and Uruguay at Wembley Stadium on March 27, 2026 in London, England.
Uruguay's Federico Valverde is seen with material bulging at his shoulders during a match against England in London on March 27.

Julian Finney/Getty Images

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