World Cup fans to pay train fares of $150 for the round-trip to MetLife Stadium — when it usually costs $12.90

Tech Insider : Sports, Sports, Business
A banner for the Fifa World Cup at Secaucus Junction station in Secaucus, New Jersey, US, on Friday, April 17, 2026. New Jersey Transit plans to announce a special FIFA ticket on Friday that could cost more than $100 for riders going to MetLife Stadium for World Cup games. Photographer: Adam Gray/Bloomberg via Getty Images

Bloomberg/Getty Images

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

World Cup 2026 ticket prices blow past original projections as FIFA embraces variable pricing

Tech Insider : Sports, Business
A young boy holds an American flag at a soccer match
A young USA fan holds the USA flag in support of Team USA during the international friendly match between the Uruguay Men's national team and the US Men's national team on November 18 in Tampa, Florida.

Icon Sportswire/Icon Sportswire via Getty Images

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