How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US

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A sign alerts customers to their purchase limit on Stanley water drinking bottles at a sporting goods store in Pasadena, California, on January 24, 2024.

Frederic J. Brown/AFP via Getty Images)

I love my Stanley cup, and all of you are making me embarrassed to have one

Tech Insider : Economy, Economy
the author's pink stanley cup
My beloved Stanley Cup.

Juliana Kaplan/Business Insider

The woman behind the Stanley Quencher's meteoric rise said she had to beg the company's executives to market to women

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Pink Stanley Cup
Stanley Tumblers at Target

Brian van der Brug/Getty Images

A woman stole $2,500 of Stanley cups in a brazen heist, police say, amid an escalating national craze

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The Stanley products that were recovered from a 23-year-old suspect's car.
The Stanley products that police said were recovered from a 23-year-old suspect's car.

Roseville Police Department

A 16-year-old claims her parents have spent $3,000 buying her 67 different Stanley cups, as the giant mugs become the ultimate playground status symbol

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Pink Stanley Cup
Stanley Tumblers at Target.

Brian van der Brug/Getty Images

Stanley cups are tearing apart middle schools

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Middle-school aged girl has her hand in her face because her peers are making fun of her across the schoolyard.
Some middle schoolers report they're getting made fun of because they don't have the latest Stanley Quencher cup.

fstop123/Getty Images

Stanley's viral cups are such a status symbol that kids are getting mocked at school for having off-brand dupes, one mom's viral TikTok says

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four stanley tumbler cups

Courtesy of Stanley

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

Tech Insider : Economy
A stanley 40oz cup with straw
The Stanley 40oz straw Quencher, perhaps becoming uncool soon.

Katie Notopoulos / Business Insider

A woman who went viral on TikTok after saying the ice in her insulated Stanley cup survived a car fire is being offered a new car by the bottle brand

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A Stanley cup appears to have survived a car fire in a TikTok video.
A Stanley cup appears to have survived a car fire in a TikTok video.

danimarielettering/TikTok

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