How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US

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A sign alerts customers to their purchase limit on Stanley water drinking bottles at a sporting goods store in Pasadena, California, on January 24, 2024.

Frederic J. Brown/AFP via Getty Images)

Seven Target workers fired after buying Stanley cups say they were caught off guard by the crackdown

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Stanley Cup water bottle
Stanley water bottles are huge – even the regular editions, like this light pink cup.

Megan Willett-Wei/Business Insider

Sure, why not? Now there's a 'Stanley cup' for babies.

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a baby toy that looks like a Stanley cup
Goo goo. Gaga. Baby wants Stanley cup. We're teaching 'em young to join the latest trends.

Fisher Price / handout

The woman behind the Stanley Quencher's meteoric rise said she had to beg the company's executives to market to women

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Pink Stanley Cup
Stanley Tumblers at Target

Brian van der Brug/Getty Images

A woman stole $2,500 of Stanley cups in a brazen heist, police say, amid an escalating national craze

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The Stanley products that were recovered from a 23-year-old suspect's car.
The Stanley products that police said were recovered from a 23-year-old suspect's car.

Roseville Police Department

Some Target workers have gotten fired after purchasing one of Stanley's wildly popular Starbucks cups

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Target shopping carts

Dominick Reuter/Business Insider

A 16-year-old claims her parents have spent $3,000 buying her 67 different Stanley cups, as the giant mugs become the ultimate playground status symbol

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Pink Stanley Cup
Stanley Tumblers at Target.

Brian van der Brug/Getty Images

Having your shelves filled with Stanley tumblers is not the point of the cup

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Pink Stanley Cup
Stanley Tumblers at Target

Brian van der Brug/Getty Images

Stanley cups are tearing apart middle schools

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Middle-school aged girl has her hand in her face because her peers are making fun of her across the schoolyard.
Some middle schoolers report they're getting made fun of because they don't have the latest Stanley Quencher cup.

fstop123/Getty Images

The 'preppy' look is changing, and it involves a lot more pink and bowties

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Pink clothing
The new preppy aesthetic involves a lot of pink.

Iryna Veklich

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