Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

Tech Insider

Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and how to reach new audiences. In this frenzied digital age, business owners are inundated with choices about platforms, engagement metrics, ad spend, conversion rates, and more. This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community. 

The 4-day workweek may not be the answer to workplace productivity and flexibility

Tech Insider
Adam Grant at the American Express Business Class LIVE event
Adam Grant, a professor and organizational psychologist, led a panel on the four-day workweek at the World Economic Forum in Davos, Switzerland.

Craig Barritt / Stringer / Getty Images

Get ready: Gen Z is coming for the housing market

Tech Insider : Economy
woman taking a selfie while sitting cross legged on a pile of houses
With technology and know-how that previous generations could have only dreamed of at their age, a growing number of Gen Zers are turning to real-estate investing as an escape from the traditional 9-to-5.

iStock; Marianne Ayala/Insider

I thought I was an introvert, but what if I'm just a shy narcissist instead?

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kieran culkin as roman roy on succession
Kieran Culkin plays Roman Roy on HBO's "Succession."

Graeme Hunter/HBO

8 free online Coursera classes to take if you want to work in AI, from experts at Amazon, Meta, and others

Tech Insider : Technology
Artificial intelligence AI
These courses offer education, certification, and even university-degree credits to help students find a job in artificial intelligence.

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I tried Apple CEO Tim Cook's 3.45 a.m. wakeup routine. It was a nightmare.

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tim cook apple code
Tim Cook.

Jerod Harris/Getty Images for Vox Media

Facebook and Twitter scrambled our brains and poisoned our politics. AI poses an even bigger threat.

Tech Insider
A man running away from social media icons towards a robot
As AI tools like ChatGPT, Bing, and Bard take over the internet, experts warn that the new tech could fundamentally reshape our economy and lives.

iStock; Alyssa Powell/Insider

Is it a handy tool — or a ticking time bomb?

I'm an Amazon employee who likes working in person. I think our return-to-office plan falls short, so I'm quitting to work somewhere with a stronger office presence.

Tech Insider
An Amazon logo on the side of a building.
"It's crazy because Amazon will probably think I'm quitting because I want to work from home, but it's actually the opposite," an employee told Insider.

Getty

When everyone around you is quitting, don't wait for your boss to initiate a 'stay interview.' Ask for one yourself.

Tech Insider
Gen Z worker sitting at a desktop computer smiling in an office setting.
Getting your boss to notice your good work (and make sure you're rewarded for it) takes finesse and fine-tuning.

Morsa Images/Getty

Gen Z shares 5 red flags that could mean an employer doesn't care about work-life balance

Tech Insider
Some Gen Zers are looking out for red flags in job interviews.
Some Gen Zers are looking out for red flags in job interviews.

Andy Ryan/Getty Images

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