Apple is the first tech giant to get AI right

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AI robot hand holding a glowing light bulb shaped like the Apple logo
Apple's new iPhone features are the first time a Big Tech company has made AI useful for normal people.

Apple; Getty Images; Alyssa powell/BI

How AI will change the iPhone and other Apple products

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Here's what Tim Cook unveiled at Apple's Worldwide Developers Conference, including iOS 18, Apple Intelligence, and a ChatGPT-assisted Siri.

Donald Trump is dangling tax cuts and less red tape to win over top CEOs

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Tim Cook explains why Steve Jobs pulling the first MacBook Air out of an envelope was 'a huge moment' for Apple

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Steve Jobs MacBook Air
Steve Jobs introduced the MacBook Air in 2008.

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Why Tim Cook says he doesn't think about his legacy

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Tim Cook talks legacy with Marques Brownlee

Marques Brownlee

Did Apple just outthink everyone in AI? A chat with tech analyst Ben Thompson

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Sam Altman and Tim Cook
OpenAI's Sam Altman and Apple's Tim Cook have a deal. Analyst Ben Thompson thinks Apple is the winner in this one.

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Tim Cook says it's a 'significant possibility' people use their iPhones less because of AI

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Tim Cook WWDC portrait
Tim Cook has previously said that Apple doesn't strive to keep people on their phones all day.

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Can Tim Cook sell you a new iPhone based on Apple's new AI features? It's a huge question for the company.

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Apple CEO Tim Cook and an Apple logo on stage at WWDC in June 2024.
Apple's Tim Cook is pitching a bunch of new AI-powered services. Are they enough to get you to buy a new iPhone?

Jeff Chiu/AP

Apple needs its big AI moment

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Apple CEO Tim Cook presents at WWDC 2023
Apple CEO Tim Cook speaks before the start of the Worldwide Developers Conference in 2023.

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The unconventional ways Jeff Bezos, Elon Musk, and other tech leaders like to run their companies

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Mark Zuckerberg, Elon Musk, and Tim Cook against a yellow background.
L-R: Elon Musk, Tim Cook, Mark Zuckerberg, who each have some interesting management practices.

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