Apple is gearing up for battle as it fights fires on 3 fronts

Tech Insider
Tim Cook sitting on a red chair in front of a black background with his hand held together
Apple CEO Tim Cook is battling issues in the US, China, and Europe.

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Tim Cook's China trip is about more than just opening a new Apple store

Tech Insider : Economy
Apple CEO Tim Cook at the opening of Shanghai's new Apple retail store in Shanghai on March 21, 2024.
Apple CEO Tim Cook at the opening of Shanghai's new Apple retail store in Shanghai on March 21, 2024.

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Read the 4 emails from Steve Jobs, Tim Cook, and Apple execs cited in the DOJ's antitrust case

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A large white Apple logo is illuminated above people sitting at wooden tables inside an Apple store
The US DOJ launched a lawsuit against Apple, accusing the tech giant of using anti-competitive tactics to dominate the smartphone market. 

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Tim Cook flexes his Shanghai trip on Chinese social media amid Apple's China crisis

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Tim Cook smiling
Apple CEO Tim Cook.

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Tim Cook's comments about iPhone sales in China just cost Apple $490 million

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Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.
Apple CEO Tim Cook.

Christoph Dernbach/picture alliance via Getty Images

Tim Cook is an unexpected winner of the Oscars fashion contest

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March 10: Apple CEO Tim Cook arriving on the red carpet at the 96th Annual Academy Awards in Dolby Theatre at Hollywood & Highland Center in Hollywood, CA.
Apple CEO Tim Cook.

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Apple's car at one point replaced the steering wheel with an Xbox-like controller for when its self-driving couldn't cut it: Bloomberg

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Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.
Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.

Christoph Dernbach/picture alliance via Getty Images

Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

Tech Insider
Apple CEO Tim Cook wears sunglasses and smiles as he attends a sports game.
Apple CEO Tim Cook was reportedly impressed by the Apple car demonstration, though it was highly scripted and not representative of the technology his team had on hand, per Bloomberg.

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The iPhone needs a revamp, and its sagging performance in China is proof

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Apple iPhone 15 family of devices
iPhones are losing appeal in Apple's most important international market.

Apple

Google can recover from the Gemini flop. Just look at Apple Maps.

Tech Insider
Google Gemini logo on a smartphone screen.
Google's Gemini has been a debacle so far. But there's hope: Just look at Apple Maps.

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