Watch Tim Cook's famous 'Buy your mom an iPhone' quip that caught the attention of the Justice Department

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A photo of Tim Cook at the 2024 Oscars
Apple CEO Tim Cook wears a black tuxedo to the 2024 Oscars

Rodin Eckenroth

Apple is now worth $540 billion less than Microsoft — a Tesla-sized gap

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Composite image of Microsoft CEO Satya Nadella, left, and Apple CEO Tim Cook
Microsoft CEO Satya Nadella and Apple CEO Tim Cook.

Stephen Brashear/Getty Images, AP

Apple is gearing up for battle as it fights fires on 3 fronts

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Tim Cook sitting on a red chair in front of a black background with his hand held together
Apple CEO Tim Cook is battling issues in the US, China, and Europe.

Jerod Harris/Getty Images Entertainment

Tim Cook's China trip is about more than just opening a new Apple store

Tech Insider : Economy
Apple CEO Tim Cook at the opening of Shanghai's new Apple retail store in Shanghai on March 21, 2024.
Apple CEO Tim Cook at the opening of Shanghai's new Apple retail store in Shanghai on March 21, 2024.

AFP/Getty Images

Read the 4 emails from Steve Jobs, Tim Cook, and Apple execs cited in the DOJ's antitrust case

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A large white Apple logo is illuminated above people sitting at wooden tables inside an Apple store
The US DOJ launched a lawsuit against Apple, accusing the tech giant of using anti-competitive tactics to dominate the smartphone market. 

Costfoto/NurPhoto via Getty Images

Tim Cook flexes his Shanghai trip on Chinese social media amid Apple's China crisis

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Tim Cook smiling
Apple CEO Tim Cook.

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Tim Cook's comments about iPhone sales in China just cost Apple $490 million

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Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.
Apple CEO Tim Cook.

Christoph Dernbach/picture alliance via Getty Images

Tim Cook is an unexpected winner of the Oscars fashion contest

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March 10: Apple CEO Tim Cook arriving on the red carpet at the 96th Annual Academy Awards in Dolby Theatre at Hollywood & Highland Center in Hollywood, CA.
Apple CEO Tim Cook.

Jason Armond / Los Angeles Times via Getty Images

Apple's car at one point replaced the steering wheel with an Xbox-like controller for when its self-driving couldn't cut it: Bloomberg

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Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.
Apple CEO Tim Cook talks to an employee at a solar park in Hanstholm, Denmark.

Christoph Dernbach/picture alliance via Getty Images

Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

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Apple CEO Tim Cook wears sunglasses and smiles as he attends a sports game.
Apple CEO Tim Cook was reportedly impressed by the Apple car demonstration, though it was highly scripted and not representative of the technology his team had on hand, per Bloomberg.

Michael Chang/Getty Images

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