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Influencers

The influencer middle class is feeling the pain as marketers turn toward superstars

Mon, 10/07/2024 - 08:14

Tech Insider

A photo collage of an influencer and thumbs down icons — kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Media, Advertising, Tech, influencer-marketing, Influencers, Creator, Creators

MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.

Fri, 10/04/2024 - 11:24

Tech Insider

MrBeast, the world's most popular YouTuber, smiles for the camera. — MrBeast is the world's most popular YouTuber.
Icon Sportswire/Getty Images

culture, Media, MrBeast, YouTubers, Influencers, youtube, amazon

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

Thu, 10/03/2024 - 12:01

Tech Insider

Vouch, creator hiring platform — Vouch, which was acquired by MrBeast, matches creators with potential job candidates.
Vouch

Media, Advertising, Tech, Creators, creator-economy, YouTuber, youtube

'Your Rich BFF' creator has struck a new deal with Vox Media as the influencer podcasting space heats up

Thu, 10/03/2024 - 09:17

Tech Insider

Vivian Tu — Vivian Tu, known as "Your Rich BFF" online, is partnering with Vox Media and PS to launch season two of the "Networth & Chill" podcast
Vivian Tu

Media, Advertising, Tech, creator-economy, Influencers, founders, finance

Snapchat publishers fear it's the end of an era for their businesses

Fri, 09/27/2024 - 09:15

Tech Insider

Snapchat — NurPhoto/Getty Images

Media, Tech, Advertising, snap, Snapchat, Publishers, snapchat-discover

A new MrBeast trademark filing hints at what his next big philanthropy project could be

Thu, 09/26/2024 - 10:46

Tech Insider

MrBeast and his team at a Feastables event — Jimmy "MrBeast" Donaldson's new trademark filing hints at a potential new charity project.
Don Arnold/Getty Images

Media, Tech, YouTuber, youtube, Creators, creator-economy, Influencers

Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Wed, 09/25/2024 - 16:46

Tech Insider

BDFI tour — Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, podcast, Creators, creator-economy

An M&A spree in influencer marketing is boosting the creator economy

Mon, 09/09/2024 - 10:20

Tech Insider

Publicis Groupe CEO Arthur Sadoun. — Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.
Joel Saget/Getty Images.

Media, Tech, Advertising, m-a, creator-economy, influencer-marketing, Creators

How to make money on OnlyFans, according to creators

Mon, 09/09/2024 - 10:13

Tech Insider

OnlyFans creator Alex — Alex is a Canadian OnlyFans creator.
Harriet Beth.

Media, Tech, Advertising, OnlyFans, creator-money, Influencers, creator-economy

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Tue, 09/03/2024 - 10:01

Tech Insider

Spotter's new studio feature uses AI to generate video ideas for YouTubers. — Spotter's new studio feature uses AI to generate video ideas for YouTubers.
Spotter.

Media, Advertising, Tech, spotter, creator-economy, YouTubers, Influencers

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