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"I met Taylor Swift because of Twitter," Kayla, a 29-year-old financial services worker at a university in Jacksonville, Florida, told Mashable. She's one of many fans who has spent over a decade communing over Swift on the platform.

When new employees join Patagonia, they're handed a copy of "Let My People Go Surfing." The company's founder, Yvon Chouinard, who wrote the book in 2005, said it was intended as a "philosophical manual for the employees of Patagonia."