Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

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A woman using a google computer
Google's share of US advertising could drop below 50% for the first time in more than 10 years, according to eMarketer.

Dilara Irem Sancar/Anadolu via Getty Images

Tesla investors don't seem to trust Elon Musk like they used to. Is that because of Twitter?

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Elon Musk with upside-down Twitter bird logo
Do Tesla investors trust Elon Musk less after his purchase of Twitter?

Getty Images; Jenny Chang-Rodriguez/BI

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

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Andrew Yaffe
Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.

Andrew Yaffe/Dude Perfect

Advertisers share what's working in AI and what's not as the hype cycle fades

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Still from Toys
Toys "R" Us' ad made with OpenAI's text-to-video tool, Sora sparked backlash.

YouTube

Instagram is surging among teens while Snapchat drops off, new data reveals

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TikTok, Facebook, Instagram, and Twitter logos.
Instagram usage reached a new peak among US teens.

Didem Mente/Anadolu via Getty Images

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

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Mark Grether, svp PayPal Ads.
Mark Grether helped build Uber Ads into a $1 billion business. Now he wants to grow PayPal's ad business.

PayPal

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

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Max van Kuyk
Maximiliaan Van Kuyk is a cofounder of OTH Network.

Maximiliaan Van Kuyk/OTH Network

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tech Insider
Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal.
Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.

Dreamwell AI.

Adtech execs keep leaving. It's a sign of a new era.

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Revolving door
Experts say the revolving door of adtech startups' top ranks is likely to continue as investors push for profit and scale.

REUTERS/ Brendan McDermid

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

Tech Insider
Pubmatic sign on Pubmatic office in Redwood

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