Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

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Pubmatic sign on Pubmatic office in Redwood

Smith Collection/Gado/Getty Images

The influencer middle class is feeling the pain as marketers turn toward superstars

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A photo collage of an influencer and thumbs down icons

kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Sesame Workshop's top marketer is leaving during a critical period of transition

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Samantha Maltin, chief marketing officer, Sesame Workshop
Samantha Maltin was EVP at Sesame Workshop.

Sesame Workshop

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

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Jon Steinlauf
WBD's Jon Steinlauf is leaving the company.

Warner Bros. Discovery

At TikTok's first big e-commerce summit, it doubled down on live shopping and learnings from China

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A woman being filmed on a set with beauty products laid out in front of her on a table. She's holding up a product and talking to the camera.
TikTok has become an important live-selling tool in parts of Asia.

Ezra Acayan/Getty Images.

Discord is launching its second ad product as it aims to bring advertising revenue 'on par' with subscriptions

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A screenshot of a Video Quest ad on Discord
A Video Quest ad for the "Greed Run" game on Discord.

Discord

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia

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Following is a transcript of the video.

Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence.

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

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Vouch, creator hiring platform
Vouch, which was acquired by MrBeast, matches creators with potential job candidates.

Vouch

'Your Rich BFF' creator has struck a new deal with Vox Media as the influencer podcasting space heats up

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Vivian Tu
Vivian Tu, known as "Your Rich BFF" online, is partnering with Vox Media and PS to launch season two of the "Networth & Chill" podcast

Vivian Tu

Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts

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Raz_Author Photo
Guy Raz co-hosts "Wow in the World," which is launching a toy line with Wondery.

Guy Raz

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