The last thing an alcoholic wants to see is YouTube ads featuring alcohol, which can trigger the desire to drink. The same goes for someone who has perhaps experienced a miscarriage and continues to see YouTube ads for diapers and baby clothes, sending people into a spiral of depression. But if you’re struggling with…
TikTok
The online world has never been more saturated with brands selling products. And with consumers making purchasing decisions across multiple touchpoints, advertisers need to meet them across the entire marketing funnel to really drive impact and significant business results.
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Samsung
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Joey Guidone for BI
The role of chief marketing officer has never been more complex than it is today.
Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.
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Meta
