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Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Tech Insider

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

Advertisers share what's working in AI and what's not as the hype cycle fades

Thu, 10/10/2024 - 10:51

Tech Insider

Still from Toys — Toys "R" Us' ad made with OpenAI's text-to-video tool, Sora sparked backlash.
YouTube

Advertising, Media, Tech, limited-synd, generative-ai, marketing, digital-advertising

Instagram is surging among teens while Snapchat drops off, new data reveals

Thu, 10/10/2024 - 08:34

Tech Insider

TikTok, Facebook, Instagram, and Twitter logos. — Instagram usage reached a new peak among US teens.
Didem Mente/Anadolu via Getty Images

Media, Advertising, Tech, Instagram, tiktok, twitter, x

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

Thu, 10/10/2024 - 05:00

Tech Insider

Mark Grether, svp PayPal Ads. — Mark Grether helped build Uber Ads into a $1 billion business. Now he wants to grow PayPal's ad business.
PayPal

Advertising, Media, Tech, finance, paypal, Uber, digital-ads

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Wed, 10/09/2024 - 08:19

Tech Insider

Max van Kuyk — Maximiliaan Van Kuyk is a cofounder of OTH Network.
Maximiliaan Van Kuyk/OTH Network

Media, Tech, Advertising, Creators, creator-economy, Influencers, Instagram

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tue, 10/08/2024 - 08:00

Tech Insider

Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal. — Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.
Dreamwell AI.

Media, Advertising, Tech, influencer-marketing, Creators, Influencers, AI

Adtech execs keep leaving. It's a sign of a new era.

Mon, 10/07/2024 - 10:22

Tech Insider

Revolving door — Experts say the revolving door of adtech startups' top ranks is likely to continue as investors push for profit and scale.
REUTERS/ Brendan McDermid

Advertising, Media, Tech, ad-tech, limited-synd, private-equity, digital-advertising

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

Mon, 10/07/2024 - 09:01

Tech Insider

Pubmatic sign on Pubmatic office in Redwood — Smith Collection/Gado/Getty Images

Advertising, Media, Tech, Advertising, ad-tech, pubmatic, layoff

The influencer middle class is feeling the pain as marketers turn toward superstars

Mon, 10/07/2024 - 08:14

Tech Insider

A photo collage of an influencer and thumbs down icons — kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Media, Advertising, Tech, influencer-marketing, Influencers, Creator, Creators

Sesame Workshop's top marketer is leaving during a critical period of transition

Fri, 10/04/2024 - 17:14

Tech Insider

Samantha Maltin, chief marketing officer, Sesame Workshop — Samantha Maltin was EVP at Sesame Workshop.
Sesame Workshop

Media, Advertising, limited-synd, sesame-street, sesame-workshop, streaming-wars, entertainment-industry

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