cmo

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Tech Insider : Business, Environment
Headshot of man in blue jacket and white shirt
Richard Parkinson is the chief marketing officer at Prudential

Prudential

Mastercard's former CMO says we're entering a 'golden era' for marketing

Tech Insider : Business, Technology
Headshot of Raja Rajamannar
Raja Rajamannar is the former chief marketing and communications officer of Mastercard.

Courtesy of Mastercard

Your candy ads are about to get a lot more personalized, Mars says

Tech Insider : Business
Rankin Carroll is outside in a dark jacket and white shirt.
Rankin Carroll is the chief brand officer of Mars Snacking.

Courtesy of Rankin Carroll

An internal memo shows LinkedIn's new marketing playbook: fewer staff, tighter budgets, and more AI

Tech Insider : Business
LinkedIn CMO Jessica Jensen.
LinkedIn CMO Jessica Jensen.

Arnold Jerocki/Variety via Getty Images

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

Monday.com's CMO led marketing at Amazon and Google. Here are the 3 things he looks for in every job offer.

Tech Insider : Business, Environment, Sports
Harris Beber standing
Harris Beber has held executive marketing roles at Google, Amazon, and Vimeo.

Harris Beber

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Tech Insider : Business, Style, Technology
Chime CMO Vineet Mehra
Vineet Mehra is Chime's CMO and leaning into AI.

Chime

How a former Mozilla CMO uses AI to create a new cannabis cocktail brand

Tech Insider : Business, Style, Technology
Alexandra Roberts (left) and Jascha Kaykas-Wolff (right), creators of the Eleanore cocktail brand
Alexandra Roberts (left) and Jascha Kaykas-Wolff (right), creators of the Eleanore cocktail brand

Alistair Barr/Business Insider

Meta CMO says there are 3 things that will determine whether AI causes companies to grow or shrink head count

Tech Insider : Business
Meta CMO Alex Schultz is pictured.
Meta CMO Alex Schultz gave one way AI would shrink head count — and two ways AI would grow it.

Richard Bord/WireImage

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