cmo

"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Tech Insider

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.

Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers

Tech Insider
Read the original article on B

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

Tech Insider
Read the original article on Business Insider

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Tech Insider
Read the original article on Business Insider

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

Tech Insider
Read the original article on Business Insider

How the CMO role has evolved, according to Haleon's Katie Williams

Tech Insider
Read the original article on Business Insider

I quit bartending at Twin Peaks to start my marketing career. Within 3 years, I was a CMO earning double my former income.

Tech Insider
a woman in a black outfit standing in a brown field
Brittany Betts is a marketing professional in Nashville.

Dahlia Orchid Photography

Business Insider's most innovative CMOs of 2024

Tech Insider
Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill

BI

  • CMOs are under increased pressure to grow their brands while reaching new audiences.

AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

Tech Insider

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

Tech Insider : Technology
Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.

Justin Sullivan/Getty Images

Subscribe to cmo