cmo

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business.

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.

• CMOs are under increased pressure to grow their brands while reaching new audiences.