cmo

How the CMO role has evolved, according to Haleon's Katie Williams

Tech Insider
Read the original article on Business Insider

I quit bartending at Twin Peaks to start my marketing career. Within 3 years, I was a CMO earning double my former income.

Tech Insider
a woman in a black outfit standing in a brown field
Brittany Betts is a marketing professional in Nashville.

Dahlia Orchid Photography

Business Insider's most innovative CMOs of 2024

Tech Insider
Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill

BI

  • CMOs are under increased pressure to grow their brands while reaching new audiences.

AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

Tech Insider

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

Tech Insider : Technology
Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.

Justin Sullivan/Getty Images

Emotion could be a better way to measure brand value

Tech Insider
Equinox ad sweaty arm next to mouth with pomegranate seeds
Equinox's "Want it All" campaign taps into an emotional connection with consumers.

Equinox

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Tech Insider
Side-by-side headshots of Piper Phillips and Lindsey Hyams
Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.

Courtesy of Piper Phillips and Lindsey Hyams

IBM's marketing chief explains how the company is harnessing AI to boost productivity

Tech Insider
Headshot of Jonathan Adashek against a dark green background with square graphic elements
IBM employees are using in-house generative AI to produce quicker quality results for clients, says marketing chief Jonathan Adashek.

Photo courtesy of Jonathan Adashek; Alyssa Powell/BI

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Tech Insider
Raja Rajamannar, cheif marketing officer, Mastercard
Raja Rajamannar, chief marketing officer, Mastercard.

Mastercard

Starbucks is the latest brand to eliminate its global CMO role, but Chime's top marketer rejects the view that the position faces an existential threat

Tech Insider
Vineet Mehra leaning against a tree
Vineet Mehra is chief marketing officer at Chime

Vineet Mehra

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