ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.
ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.
Grow; Hill Holliday; TBWA Media Arts Lab; Barbarian; Rachel Mendelson/Insider