cmo

Emotion could be a better way to measure brand value

Tech Insider
Equinox ad sweaty arm next to mouth with pomegranate seeds
Equinox's "Want it All" campaign taps into an emotional connection with consumers.

Equinox

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Tech Insider
Side-by-side headshots of Piper Phillips and Lindsey Hyams
Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.

Courtesy of Piper Phillips and Lindsey Hyams

IBM's marketing chief explains how the company is harnessing AI to boost productivity

Tech Insider
Headshot of Jonathan Adashek against a dark green background with square graphic elements
IBM employees are using in-house generative AI to produce quicker quality results for clients, says marketing chief Jonathan Adashek.

Photo courtesy of Jonathan Adashek; Alyssa Powell/BI

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Tech Insider
Raja Rajamannar, cheif marketing officer, Mastercard
Raja Rajamannar, chief marketing officer, Mastercard.

Mastercard

Starbucks is the latest brand to eliminate its global CMO role, but Chime's top marketer rejects the view that the position faces an existential threat

Tech Insider
Vineet Mehra leaning against a tree
Vineet Mehra is chief marketing officer at Chime

Vineet Mehra

CMOs are facing an existential crisis — but there is still time to secure the future of marketing

Tech Insider
Drawing of team members on arrow for successful business

Getty Images

Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion.

Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.

ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video

Tech Insider

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."

ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video

Tech Insider

ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.

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