Meet the 21-year-old former MrBeast staffer building an AI startup to help creators make viral videos

Tech Insider : Business, Economy, Technology
Palo cofounders Shivam Kumar (30) and Jay Neo (21).
Palo cofounders Shivam Kumar (30) and Jay Neo (21).

Jack Willingham

I attended a class for TV and movie pros looking to work in the creator economy. Here were my 5 key takeaways.

Tech Insider : Business, Economy
Lucia Moses attending creator class by G&B Digital Management
I learned the dos and don'ts of the creator economy alongside Hollywood pros.

Lucia Moses/G&B Digital Management

MrBeast revealed how much of his $5 billion company he owned in a deposition last year

Tech Insider : Business
YouTube creator MrBeast
MrBeast is YouTube's top creator.

FAYEZ NURELDINE/AFP via Getty Images

Why Reels' $50 billion business is great for Meta, but not creators

Tech Insider : Business, Economy
Mark Zuckerberg poses for photographers in New York, October 2025
Mark Zuckerberg's Meta launched Reels as a TikTok response five years ago. Now it's a $50 billion business.

Lexie Moreland/WWD via Getty Images

How Instagram is competing with TikTok's parent company in the battle to build the best video editor

Tech Insider : Business
Brett Westervelt
Brett Westervelt is Instagram's VP of design.

Courtesy of Meta

Visa is diving deeper into the creator economy with new AI-powered financial tools

Tech Insider : Business, Economy, Technology
LISBON, PORTUGAL - NOVEMBER 10: Mark Nelsen, Global Chief Consumer Product Officer at Visa, and Khaby Lame, influencer and content creator, talk with Newsweek editor-in chief Jennifer Cunningham about

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

I co-own Ballerina Farm. I start my day praying with my 8 kids and end it with a tallow skincare routine.

Tech Insider : Business, Sports, Travel
Hannah Neeleman
Hannah Neeleman, 35, is a content creator and cofounder of Ballerina Farm, a 328-acre farm, lifestyle brand, and farm goods store.

Niki Chan Wylie for BI

This as-told-to essay is based on a conversation with Hannah Neeleman, 35, the cofounder of Ballerina Farm, a 328-acre Utah farm, lifestyle brand, and farm goods store.

Want to work for MrBeast? Get ready for a Greenville 'vibe check'

Tech Insider : Business, Sports, Style
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.

Roy Rochlin/Getty Images for MTV/

TikTok inches closer to a sale after Trump's call with Xi. Here's a timeline of the app's fight to stay in the US.

Tech Insider : Business
TikTok CEO Shou Chew walks in Washington D.C. wearing a blue suit.
TikTok CEO Shou Chew is fighting for his company's future in the US.

Anna Moneymaker/Getty Images.

Subscribe to creator-economy