Creators have broken through and become Hollywood's new power players

Tech Insider : Business, Economy, Sports
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

The 3 creator economy trends that helped startups pull in millions from investors heading into 2026

Tech Insider : Business, Economy, Technology
Whatnot cofounders Logan Head and Grant LaFontaine.
Whatnot cofounders Logan Head and Grant LaFontaine.

Whatnot

New research reveals the top 10 US cities for social-media creators

Tech Insider : Business, Economy, Sports
COLLEGE STATION, TEXAS - NOVEMBER 30: Entertainer Tyler Toney of Dude Perfect shakes hands with fans prior to a game between the Texas Longhorns and Texas A&M Aggies at Kyle Field on November 30, 2024 in College Station, Texas. (Photo by Alex Slitz/Getty Images)
Tyler Toney of Dude Perfect at an event in College Station, Texas.

Alex Slitz/Getty Images

Miami has the most top Instagram influencers per capita in the US, beating out LA and NYC

Tech Insider : Business, Economy, Sports
MIAMI BEACH, FLORIDA - DECEMBER 05: Alix Earle attends the NYLON House At Miami Art Week on December 05, 2025 in Miami Beach, Florida. (Photo by Udo Salters Photography/Getty Images)
Alix Earle, who rose to social media fame at the University of Miami, at a Miami event.

Udo Salters Photography/Getty Images

MrBeast's former manager says the age of social-media superstars is fading

Tech Insider : Business, Economy, Travel
Reed Duchscher, CEO and founder of Night.
Reed Duchscher, CEO and founder of Night.

JASSIEUO (Jasmine Durhal).

These 13 creator economy startups pulled in about $2 billion in funding this year

Tech Insider : Business, Economy
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley.

Courtesy of ShopMy

Read 46 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.

Tech Insider : Business, Economy
Ubiquitous & Humanz employees in NYC on rooftop
Humanz recently acquired influencer marketing companies Bambassadors and Ubiquitous.

Ohad Kab

MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

Tech Insider : Business
NEW YORK, NEW YORK - DECEMBER 03: MrBeast speaks onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City. (Photo by David Dee Delgado/Getty Images for The New York Times)
Jimmy Donaldson, a.k.a. MrBeast, is pushing to diversify away from the spectacle videos that made him famous.

David Dee Delgado/Getty Images for The New York Times

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