YouTube shows are closing in on traditional TV — fast

Tech Insider : Business, Economy, Style
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.

Rodin Eckenroth/Getty Images for Nickelodeon

Instagram and Facebook are letting influencers earn a commission from products — again

Tech Insider : Business
Instagram is adding affiliate links directly into Reels
Instagram is adding shoppable affiliate links directly onto Reels in the app.

Meta

'Financial Audit' star Caleb Hammer shares the money mistake he sees people make the most

Tech Insider : Business
Caleb Hammer of
Caleb Hammer says he doesn't see Americans' overspending woes going away anytime soon.

Caleb Hammer via YouTube

How YouTuber Caleb Hammer turned financial train wrecks into a big business

Tech Insider : Business, Economy, Politics
Caleb Hammer grills a guest on
Caleb Hammer grills a guest on "Financial Audit."

Caleb Hammer via YouTube

Social media giants have grand plans for AI. Creators fear they'll be left out.

Tech Insider : Business, Economy, Environment
A social media post displaying someone holding a shopping bag that is disappearing

Getty Images; Tyler Le/BI

Patreon's CEO says AI will be a 'bloodbath for the world's creative people' unless tech companies pay up

Tech Insider : Business, Economy
Jack Conte patreon cofounder
Patreon CEO Jack Conte.

Courtesy of Patreon

17 creator-economy startups to watch in 2026, according to VCs

Tech Insider : Business, Economy, Style
Tiffany Lopinsky of ShopMy, Misbah Uraizee of Nectar Social, and Suno cofounder Mikey Shulman.
Creator economy startup founders Tiffany Lopinsky (ShopMy), Misbah Uraizee (Nectar Social), and Mikey Shulman (Suno).

Courtesy of ShopMy; Courtesy of Nectar Social; Jimmy Fontaine.

YouTube juggernaut Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel

Tech Insider : Business, Crypto, Sports
SHERMAN OAKS, CALIFORNIA - SEPTEMBER 16: (L-R) Cory Cotton, Garrett Hilbert, Cody Jones, Tyler Toney, and Coby Cotton attend the world premiere of
The Dude Perfect guys on tour.

A former MrBeast editor is on a mission to make the creator economy better for women

Tech Insider : Business, Economy
Rachel Kisela, video editor and founder of EditHers
Rachel Kisela, a former MrBeast video editor, started EditHers to help more women like her find creator economy work.

Photo credit: Karan Singh

Influencer app LTK takes a big step into AI shopping with a new chatbot

Tech Insider : Business, Economy
LTK AI search
LTK is launching an AI chatbot tool to search for content and products from creators.

LTK

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