Substack has been ramping up in-person events, with creators hosting readings, debates, and more

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Sophia Efthimiatou and Matt Starr at a Substack event
Sophia Efthimiatou and Matt Starr are behind Substack's latest IRL events.

Courtesy of Substack

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

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Andrew Yaffe
Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.

Andrew Yaffe/Dude Perfect

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

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Max van Kuyk
Maximiliaan Van Kuyk is a cofounder of OTH Network.

Maximiliaan Van Kuyk/OTH Network

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

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Vouch, creator hiring platform
Vouch, which was acquired by MrBeast, matches creators with potential job candidates.

Vouch

'Your Rich BFF' creator has struck a new deal with Vox Media as the influencer podcasting space heats up

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Vivian Tu
Vivian Tu, known as "Your Rich BFF" online, is partnering with Vox Media and PS to launch season two of the "Networth & Chill" podcast

Vivian Tu

Bonobos cofounder Andy Dunn has a new IRL social startup. Read the 31-page pitch deck it used to raise $11.5 million.

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Employees of Pie, an IRL social startup including Andy Dunn
The team behind Pie, an IRL-social startup founded by Andy Dunn, is based in Chicago.

Courtesy of Pie

A leaked MrBeast guide has the tech world buzzing

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MrBeast is the world's most popular YouTuber.
MrBeast is the world's most popular YouTuber.

Icon Sportswire/Getty Images

A new MrBeast trademark filing hints at what his next big philanthropy project could be

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MrBeast and his team at a Feastables event
Jimmy "MrBeast" Donaldson's new trademark filing hints at a potential new charity project.

Don Arnold/Getty Images

Influencers are shepherding their online followers to IRL events as they look to build communities and make money

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BDFI tour
Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.

Amanda Perelli/Business Insider

An M&A spree in influencer marketing is boosting the creator economy

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Publicis Groupe CEO Arthur Sadoun.
Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.

Joel Saget/Getty Images.

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