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creator-economy

Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue

Thu, 12/05/2024 - 09:24

Tech Insider : Business, Environment

A woman scrolls a phone surrounded by holiday decorations. — Ekaterina Fedulyeva/Getty Images

Media, Retail, Advertising, social-shopping, cyber-monday, Influencers, creator-economy

'Call Her Daddy' star Alex Cooper is launching an electrolyte beverage with Nestlé

Wed, 12/04/2024 - 16:00

Tech Insider : Business

Image of Alex Cooper — "Call Her Daddy" host Alex Cooper announced she's launching an electrolyte beverage.
Lyvans Boolaky/Getty Images

Media, Tech, Retail, Influencers, alex-cooper, Creators, creator-economy

'Call Her Daddy' star Alex Cooper is looking to launch a vodka brand, trademark filings suggest

Tue, 12/03/2024 - 14:16

Tech Insider : Business

Alex Cooper — Alex Cooper, the host of "Call Her Daddy," filed a trademark application for a vodka brand.
Mat Hayward/Getty Images for Unwell

Media, Tech, Retail, Influencers, Creators, creator-economy, alex-cooper

A TikTok staffer shares 10 tips for getting more views and making more money on the platform

Mon, 12/02/2024 - 08:30

Tech Insider : Business

TikTok Creator Summit — A recent TikTok event outlined tips for creating better content.
Amanda Perelli/Business Insider

Media, Advertising, Tech, limited-synd, Creators, tiktok, creator-economy

Inside TikTok's invite-only creator summit, where it pushed long-form video and ignored the looming ban threat

Mon, 11/25/2024 - 09:40

TikTok Creator Summit — TikTok hosted an invite-only creator summit but left out conversations on its looming US ban.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, tiktok, Creators, creator-economy

13 creator-economy startups to watch in 2024, according to top VCs

Thu, 10/24/2024 - 14:25

LaTecia Johnson of Ingenius, Megh Vakharia of SymphonyOS, and Karsen Daily of Trips — Creator startup executives LaTecia Johnson (Ingenius), Megh Vakharia (SymphonyOS), and Karsen Daily (Trips).
Chelsea King-Carr; Steve Eloiseau; Chase Bergey

Media, Advertising, Startups, Tech, Startups, creator-economy, Influencers

Jellysmack is laying off staff as it scales back its creator program

Mon, 10/21/2024 - 10:06

Jellysmack's jellyfish symbol glitching — Jellysmack is laying off staff, Business Insider has learned.
Jellysmack; Alyssa Powell/BI

Media, Tech, jellysmack, creator-economy, Influencers, Creators, limited-synd

Triller is finally a public company after years of false starts. Here's its pitch to investors.

Wed, 10/16/2024 - 11:24

Triller — Triller is now listed on the Nasdaq under the ticker ILLR.
Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

Media, Tech, Analysis, triller, reverse-merger, creator-economy, limited-synd

Substack has been ramping up in-person events, with creators hosting readings, debates, and more

Mon, 10/14/2024 - 09:10

Sophia Efthimiatou and Matt Starr at a Substack event — Sophia Efthimiatou and Matt Starr are behind Substack's latest IRL events.
Courtesy of Substack

Media, Advertising, Tech, Substack, creator-economy, podcast, irl-social

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

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