I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.

Tech Insider : Business, Style
Elina Sofia Wang wears a pink blazer and stands behind ESW Beauty products.
Elina Sofia Wang is the founder of ESW Beauty.

My Muse Photography

AI agents make agreeable coworkers, and that's a problem for solo business owners. Here are 3 ways they're fixing it.

Tech Insider : Business, Style
Tim Desoto, Yesim Saydan and Aaron Sneed
Founders Tim Desoto, Yesim Saydan, and Aaron Sneed all implemented a strategy to make their AI employees better.

Courtesy of Tim Desoto and Yesim Saydan; Michelle Bruzzese for BI

I'm a solo business owner who couldn't afford employees. A $20-a-month AI subscription became my team.

Tech Insider : Business, Style
Christina Puder
Christina Puder discovered the power of AI through a free account with Lovable, an AI coding assistant.

Christopher Gregory-Rivera for BI

I stopped bartending full-time to sell ice. My company now makes nearly $3 million a year, catering to Michelin-starred restaurants in New York City.

Tech Insider : Business, Style
man at bar
Richard Boccato launched his ice business in 2011.

Business Insider

I'm a solo founder with AI agents instead of employees. My 'council' of AI agents saves me 20 hours a week.

Tech Insider : Business, Style
Aaron Sneed

Michelle Bruzzese for BI

How 3 solo founders use AI to transform their content into business

Tech Insider : Business, Style
Katrina Purcell; Esosa Edosomwan; Gigi Robinson
Left to right: Katrina Purcell, Esosa Edosomwan, Gigi Robinson.

Isa Zapata and Joel Arbaje for BI; Courtesy of Esosa Edosomwan

AI is helping solo business owners work faster, think bigger, and stress less

Tech Insider : Business, Style
Dusti Arab; Pete Srodoski
Left to right: Dusti Arab and Pete Srodoski

Celeste Noche and Kendrick Brinson for BI

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

How AI is helping these solopreneurs build more personal membership communities — with less work

Tech Insider : Business, Style
Lis Best, Gabriela Fiorentino and Clara Ma
Lis Best, Gabriela Fiorentino and Clara Ma

Michaela Vatcheva, Joel Arbaje and Isa Zapata for BI

Solo founders are using AI to take on the consumer brand industry, dominated by giants

Tech Insider : Business, Style
Amber Chaudhry, Ezra Rufino, Ann Ragan Kearns
Left to right: Amber Chaudhry, Ezra Rufino, Ann Ragan Kearns.

Ian Tuttle, Michaela Vatcheva, Cassandra Klos for BI

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