Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.
Mark Thompson/Getty Images
JEAN-LOUP GAUTREAU/AFP via Getty Images
Pascal Rondeau/Getty Images
Clive Mason/Getty Images
Clive Rose - Formula 1/Formula 1 via Getty Images