"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Tech Insider

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.

LVMH is waiting for China's consumers to shop at home

Tech Insider : Economy
Customers are lined up outside a Louis Vuitton store.
Louis Vuitton stores in China have lost ground to their Japanese counterparts from a weaker yen.

Zhang Peng/LightRocket/Getty Images

Duolingo is mean, whiny, and annoying. Gen Z loves it.

Tech Insider
Illustration of the Duolino bird with hand tattoos.

Alvarao Dominguez for BI

I quit my 6-figure tech job when my mental health collapsed. My only responsibility now is to make myself happy.

Tech Insider
a woman stands near a lake with boats in the background
Rachel Stolba plans to move to Mexico in August.

Courtesy of Rachel Stolba

The latest trick companies could be using to pay workers less

Tech Insider : Economy, Economy
workers on strike
Dropping education and experience requirements for jobs could help some Americans find work — but also help companies pay their employees less.

AP Photo/Sophie Austin

The long, strange decline of one of America's most influential brands

Tech Insider
A bowl of Chicken soup overflowing into smaller bowls

Tyler Le/BI

Editor's note: Chicken Soup for the Soul Entertainment filed for Chapter 11 bankruptcy on Friday. This story was first published on March 31.

I'm delighted by this car dealership's parody of 'The Office'

Tech Insider
A man and a woman sitting in a car.
Ben Bushen and Grace Kerber filmed a TikTok for the Chevrolet dealership where they work.

Mohawk Auto Group

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

Tech Insider
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Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

Tech Insider
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How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Tech Insider
Bridgerton characters with sunglasses and shopping bags
"Bridgerton," now in its third season, is one of Netflix's most popular and marketable series.

Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

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