The long, strange decline of one of America's most influential brands

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A bowl of Chicken soup overflowing into smaller bowls

Tyler Le/BI

Editor's note: Chicken Soup for the Soul Entertainment filed for Chapter 11 bankruptcy on Friday. This story was first published on March 31.

I'm delighted by this car dealership's parody of 'The Office'

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A man and a woman sitting in a car.
Ben Bushen and Grace Kerber filmed a TikTok for the Chevrolet dealership where they work.

Mohawk Auto Group

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

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Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

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How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

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Bridgerton characters with sunglasses and shopping bags
"Bridgerton," now in its third season, is one of Netflix's most popular and marketable series.

Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

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Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

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