The power of passions: Tapping into consumers' emotional bonds

Tech Insider
Two friends laughing and jogging together outside
Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.

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A former investment banker who changed careers has 3 tips if you're considering switching industries

Tech Insider
Cropped shot of woman's hand typing on computer keyboard in the dark, working late on laptop at home
Angie Chen quit her investment banking job after one year and now works in marketing.

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Sesame Workshop's top marketer is leaving during a critical period of transition

Tech Insider
Samantha Maltin, chief marketing officer, Sesame Workshop
Samantha Maltin was EVP at Sesame Workshop.

Sesame Workshop

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Tech Insider
Headway CEO Anton Pavlovsky headshot
Headway CEO Anton Pavlovsky

Headway

Brands are so scared of culture wars and controversy that it's ripping apart the media business

Tech Insider : Politics
Donald Trump and Taylor Swift with a circle-backslash symbol over them

Getty Images; iStock; Natalie Ammari/BI

Consumers don't like AI, and it's a big problem for advertisers

Tech Insider
Google Gemini's
Google Gemini's "Dear Sydney" ad.

YouTube

One of Gen Z's favorite apps just had a very strong quarter

Tech Insider
Duolingo app on the Apple app store
Duolingo had an amazing second quarter.

Jakub Porzycki via Getty Images

Los Angeles 2028 Olympics confirms Autodesk as partner as it presses toward $2.5 billion sponsorship target

Tech Insider : Sports
Autodesk image showing a girl with a pony tail and a sports stadium, overlaid with CAD design lines
Autodesk has been named an official supporter of the Los Angeles 2028 Olympic and Paralympic Games and Team USA.

Autodesk

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

Tech Insider
The McDonald's M logo on a sign

Mario Tama/Getty Images

How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve business

Tech Insider

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business.

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