marketing

Lenovo is the first-ever technology partner of the FIFA World Cup, and Emily Ketchen, CMO of IDG and ISO, said, "It's really a statement around partnership."

"To be successful as a CMO today, you've got to keep it simple," said Mark Kirkham, CMO of PepsiCo, in an interview at the 2026 Cannes Lions.

At Adobe, the marketing team is first to test many of its own products.

Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators," said Leandro Barreto, chief marketing officer at Unilever.

"There is no playbook for how marketing is working today," said Mark Singer, chief marketing officer at Deloitte Digital.

"Microdramas are new, and we're so excited to be one of the first movers as a brand in this space," said Carly Gomez, chief marketing officer at Crocs.