CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on

Tech Insider : Business, Sports, Technology
Elizabeth Rutledge, Kim Chappell, Jon Gieselman
Bobbie's Kim Chappell, American Express' Elizabeth Rutledge, and Comcast's Jon Gieselman discussed their platform strategies.

Philip Vukelich, Derek Reed for BI

How 6 top CMOs like Coach's Joon Silverstein are working to optimize their brands for AI platforms

Tech Insider : Business
Joon Silverstein, Fadi Karam, Craig Brommers
Coach's Joon Silverstein, Fruitist's Fadi Karam, and American Eagle's Craig Brommers.

Philip Vukelich, Derek Reed for BI

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

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