Courtesy of Boston Consulting Group
Alexander Berg
This as-told-to essay is based on a conversation with Stacey Kennedy, the US CEO for Philip Morris International, based in Stamford, Connecticut. It's been edited for length and clarity.
Kate Medley for BI
Canyon Ranch
This as-told-to essay is based on a conversation with Mark Rivers, the CEO of Canyon Ranch, based in Austin. It's been edited for length and clarity.
Roy Rochlin/Getty Images; Kevin Mazur/WireImage for Parkwood; Alyssa Powell/BI
Susannah Kay for BI