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Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

Tue, 06/25/2024 - 11:53
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Advertising, Video, cannes-lions-2024, marketing, Advertising, cmo-2023-lp, american-express

Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

Tue, 06/25/2024 - 10:15
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, marketing, Advertising, cannes-lions-2024

CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

Tue, 06/25/2024 - 09:18
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, Hilton, marketing

The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

Tue, 06/25/2024 - 08:32
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, DoorDash, cannes-lions-2024, Advertising

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

Tue, 06/25/2024 - 07:57
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, marketing, general-mills

Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Tue, 06/25/2024 - 07:44
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, Advertising, stagwell

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Mon, 06/24/2024 - 19:42
Tech Insider
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Advertising, Video, cmo-insider, Advertising, cmo-2023-lp, marketing, cannes-lions-2024

"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

Mon, 06/24/2024 - 19:24
Tech Insider
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Advertising, Video, cmo-insider, cannes-lions-2024, Advertising, cmo-2023-lp, peacock-tv

ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Mon, 06/24/2024 - 18:55
Tech Insider
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Advertising, Video, cmo-insider, moderna, cmo-2023-lp, cannes-lions-2024, Advertising

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

Mon, 06/24/2024 - 18:48
Tech Insider
Read the original article on Business Insider
Advertising, Video, cmo-insider, cannes-lions-2024, cmo, marketing, jp-morgan-chase

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