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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

Tue, 06/25/2024 - 09:18
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, Hilton, marketing

The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

Tue, 06/25/2024 - 08:32
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, DoorDash, cannes-lions-2024, Advertising

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

Tue, 06/25/2024 - 07:57
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, marketing, general-mills

Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Tue, 06/25/2024 - 07:44
Tech Insider
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Advertising, Video, cmo-insider, cmo-2023-lp, cannes-lions-2024, Advertising, stagwell

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Mon, 06/24/2024 - 19:42
Tech Insider
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Advertising, Video, cmo-insider, Advertising, cmo-2023-lp, marketing, cannes-lions-2024

"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

Mon, 06/24/2024 - 19:24
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Advertising, Video, cmo-insider, cannes-lions-2024, Advertising, cmo-2023-lp, peacock-tv

ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Mon, 06/24/2024 - 18:55
Tech Insider
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Advertising, Video, cmo-insider, moderna, cmo-2023-lp, cannes-lions-2024, Advertising

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

Mon, 06/24/2024 - 18:48
Tech Insider
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Advertising, Video, cmo-insider, cannes-lions-2024, cmo, marketing, jp-morgan-chase

"Don't run too fast" – the best advice Delta CMO Alicia Tillman received

Mon, 06/24/2024 - 18:16
Tech Insider
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Advertising, Video, cmo-insider, cannes-lions-2024, cmo-2023-lp, Delta, marketing

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Mon, 06/24/2024 - 17:47
Tech Insider
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Advertising, Video, cmo-insider, cannes-lions-2024, cmo-2023-lp, marketing, cmo

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