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Indie movies are having a surprising comeback in a bleak time for Hollywood

Sat, 09/28/2024 - 08:06

Little girl in a red jacket and pigtails, with Longlegs in the background — "Longlegs."
NEON

Media, Advertising, Entertainment, independent-film, netflix, neon, A24

Snapchat publishers fear it's the end of an era for their businesses

Fri, 09/27/2024 - 09:15

Snapchat — NurPhoto/Getty Images

Media, Tech, Advertising, snap, Snapchat, Publishers, snapchat-discover

Amazon Ads Test

Thu, 09/26/2024 - 17:11

Tech Insider : Business

Amazon Ads Interactive Video function checkWidth() { var screenWidth = window.innerWidth; var isMobile = /Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent); if (!isMobile && screenWidth < 800) { location.reload(); } } window.addEventListener("resize", checkWidth);

Advertising, Business

Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Wed, 09/25/2024 - 16:46

BDFI tour — Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, podcast, Creators, creator-economy

Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial

Mon, 09/09/2024 - 13:18

The Department of Justice's latest antitrust case against Google has kicked off.

Roberto Machado Noa/Getty Images

Advertising, google, department-of-justice, Advertising, lawsuit

An M&A spree in influencer marketing is boosting the creator economy

Mon, 09/09/2024 - 10:20

Publicis Groupe CEO Arthur Sadoun. — Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.
Joel Saget/Getty Images.

Media, Tech, Advertising, m-a, creator-economy, influencer-marketing, Creators

How to make money on OnlyFans, according to creators

Mon, 09/09/2024 - 10:13

OnlyFans creator Alex — Alex is a Canadian OnlyFans creator.
Harriet Beth.

Media, Tech, Advertising, OnlyFans, creator-money, Influencers, creator-economy

There's tons of hiring activity in media ad sales right now, but there's a catch

Mon, 09/09/2024 - 09:55

Brian Grazer and David Zaslav talk after arriving at Allen & Company's Sun Valley conference. — Brian Grazer and David Zaslav talk after arriving at Allen & Company's Sun Valley conference.
Getty/Kevin Dietsch

Advertising, Media, Tech, streaming-wars, warner-bros-discovery, disney, netflix

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Tue, 09/03/2024 - 10:01

Spotter's new studio feature uses AI to generate video ideas for YouTubers. — Spotter's new studio feature uses AI to generate video ideas for YouTubers.
Spotter.

Media, Advertising, Tech, spotter, creator-economy, YouTubers, Influencers

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Tue, 09/03/2024 - 09:24

Headway CEO Anton Pavlovsky

Headway

Advertising, Media, Tech, AI, generative-ai, marketing, EdTech

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