OpenAI faces stark doubts about ChatGPT ads. It's beginning the long fight to prove them wrong.

Tech Insider : Business
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman.

Brendan Smialowski / AFP via Getty Images

TikTok side hustlers beware: AI is coming for your job

Tech Insider : Business, Technology
Three iPhones with screenshots and recordings of TikTok Shop Items.

TikTok; BI

TikTok is testing a new service that could reshape its shopping network

Tech Insider : Business
The TikTok Shop and TikTok logos.

Illustration by Nikolas Kokovlis/NurPhoto via Getty Images

The great Netflix-YouTube convergence is here

Tech Insider : Business, Sports, Style
Netflix Co-CEO Ted Sarandos and YouTube CEO Neal Mohan.
Netflix co-CEO Ted Sarandos and YouTube CEO Neal Mohan.

Noam Galai/JP Yim/Getty Images.

An AI startup wants 'vibe directing' to become the new vibe coding

Tech Insider : Business, Style, Technology
OpenArt AI ad

OpenArt AI

Here comes an AI ad campaign that could ruffle some feathers in Hollywood.

How a buzzy luggage brand turned TikTok hate comments into a product road map

Tech Insider : Business, Sports, Style
BÉIS redesign
BÉIS founder and actor Shay Mitchell is taking a surgical approach to relaunching the luggage company's most popular products.

BÉIS

The Kansas City Chiefs have media ambitions that go way beyond football

Tech Insider : Business, Sports, Style
Lauren Denowitz, Kansas City Chiefs' VP of brand marketing and football development
Lauren Denowitz, the Chiefs' VP of brand marketing and football development, wants to pitch the team's shows to Madison Ave.

Kansas City Chiefs

Meta's AI advertising dreams have become a nightmare for brands

Tech Insider : Business
Three smartphone show AI Ads with mistakes.

BI

Meta is pushing advertisers to use its AI tools — and results are proving chaotic: strangely twisted limbs, gibberish writing, or entirely changed products.

Meta's response to brands: That's on you, not us.

The breakout success of Fox's World Cup marketing: influencers

Tech Insider : Sports, Business, Style
Austin Franklin (right) and Kevin Akoto watch a 2026 World Cup match between Portugal and Uzbekistan from their transparent cube in Times Square in New York, on June 23, 2026. The pair being paid $50,000 by FOX, one of the tournament's broadcasters, were selected from a field of thousands of eager fans after submitting video applications, to watch every one of the 104 games of the World Cup.

This startup raised $50 million to help marketers figure out which events are actually worth attending

Tech Insider : Business
Stefan Deeran (left), co-founder of Vendelux, and Alex Reynolds, co-founder and CEO of Vendelux.
Vendelux's founders, Stefan Deeran and CEO Alex Reynolds, want to show events can drive business results.

Vendelux

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