How top CMOs are making risk central to their marketing playbooks

Tech Insider : Business, Travel
BI at cannes lions at sport beach
Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions.

Victoria Baud

Want to be a successful marketer today? Think more about risk-taking, less about AI.

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Tech Insider : Business
Bill Ready at Business Insider Cannes Lions Event

Camille Kermarrec for BI

Marketers, it's okay to let creators get experimental with your ads

Tech Insider : Business
Content creator Adam Waheed, better known as Adam W.
Content creator Adam Waheed, better known as Adam W.

Victoria Baud for BI

The executive behind M&M's says this is marketing's most overlooked skill

Tech Insider : Business, Technology
Rankin Carroll speaking to Lara O'Reilly
Rankin Carroll speaking to Lara O'Reilly for Business Insider's CMO Insider Podcast

Business Insider/Charlie Floyd

The 25 most innovative CMOs of 2026

Tech Insider : Business, Economy, Sports
The most innovative CMOs

Photography by Chase Castor, Nolwen Cifuentes, Zack DeZon, Chris Proctor, Derek Reed, Derek Reed, and Phillip Vukelich

Traditional "marketing" is now only a sliver of the CMO job.

Amazon's first ever ChatGPT ads reveal a key part of the e-commerce giant's AI strategy

Tech Insider : Business
Amazon CEO Andy Jassy
Amazon CEO Andy Jassy

Brendan McDermid/Reuters

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Tech Insider : Business, Environment
Headshot of man in blue jacket and white shirt
Richard Parkinson is the chief marketing officer at Prudential

Prudential

Get ready for Disney's big AI ads push

Tech Insider : Business, Technology
CHINA - 2023/11/03: In this photo illustration, the American multinational mass media and entertainment The Walt Disney Company or also called Disney logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.

This 'anti-bot' startup wants to pay you to interact with brands. Read the pitch deck it used to raise $18.5 million.

Tech Insider : Business
EarnOS founder and CEO Phil George
EarnOS founder and CEO Phil George.

EarnOS

Mastercard's former CMO says we're entering a 'golden era' for marketing

Tech Insider : Business, Technology
Headshot of Raja Rajamannar
Raja Rajamannar is the former chief marketing and communications officer of Mastercard.

Courtesy of Mastercard

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