Advertising

"The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company," said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

"The marketers that are going to win in organic growth in this next era are the ones that are very intentional about where they use this content, and where they create this content," said Vineet Mehra, chief growth and marketing officer at Chime.

"The biggest challenge continues to be the partnership with the CFO, and making sure that marketing dollars are not just spent wisely, but in a way that performance can be measured," said Siddharth Taparia, global chief marketing officer at JLL, in an interview at Canne

Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.

Kelly Mahoney became CMO at Ulta Beauty 18 months ago. She spoke to CMO Insider at Cannes Lions 2026 about how the brand is driving greater personalization through its loyalty program.

Business Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.