BuzzFeed's fire sale to Byron Allen marks the end of an era

Tech Insider : Business
Byron Allen
Byron Allen wanted to buy Paramount. Now he's buying a controlling stake in BuzzFeed.

Paras Griffin/Getty Images

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Tech Insider : Business, Economy, Style
NEW YORK, NEW YORK - APRIL 22: (L-R) Jimmy Donaldson, aka MrBeast and Jeff Housenbold attend the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Craig Barritt/Getty Images for TIME)
Jimmy Donaldson, aka MrBeast, and Jeff Housenbold are making their pitch to advertisers on May 12.

Craig Barritt/Getty Images for TIME

Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again

Tech Insider : Sports, Business
coors light ad
Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.

Molson Coors

Yahoo says its AI assistant has a secret weapon in the new search wars

Tech Insider : Business, Economy
yahoo scout
Yahoo Scout is one of the internet media company's "top priorities" this year, CMO Josh Line told Business Insider.

Yahoo

Why Klarna's CMO built an AI replica of himself for employees to vent at

Tech Insider : Business, Technology
David Sandstrom Klarna
Klarna CMO David Sandström built an AI version of himself to act as an internal "venting machine" for colleagues.

Klarna

TV is now just an NFL delivery device

Tech Insider : Sports, Sports, Business
A play during the 2026 Super Bowl
The 2026 Super Bowl will be the most-watched TV program of the year. The rest of the NFL will also dominate the ratings charts.

Thearon W. Henderson/Getty Images

A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

Duolingo dials back its 'unhinged' marketing

Tech Insider : Business
Duo, the mascot for the language-learning app Duolingo, appears on the red carpet at a TikTok event.
Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.

Isa Foltin/TikTok via Getty Images

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

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