WPP's new CEO is shaking up the ad giant's business model. Here are 3 key takeaways on what her overhaul means for staff.

Tech Insider : Business, Style, Technology
cindy rose
Cindy Rose, the CEO of WPP.

WPP/Jillian Edelstein

  • WPP's new CEO, Cindy Rose, has set out her turnaround plan for the ailing ad giant.
  • She's simplifying WPP's structure and targeting about $676 million in cost savings.
  • Here's what her transformation strategy means for WPP's 98,000 staffers

WPP is entering a new era.

EY's chief digital officer says marketing is at an AI 'inflection point'

Tech Insider : Technology, Business, Environment
Screen grab from video interview with Lou Cohen

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These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

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Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

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Perplexity says it's moving away from ads and betting on subscriptions

Tech Insider : Business, Technology
Aravind Srinivas on a red carpet at an awards event.
Perplexity CEO and cofounder Aravind Srinivas.

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NBCUniversal is suing Group Black, alleging breach of contract and seeking nearly $36 million

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NEW YORK, NEW YORK - SEPTEMBER 28: Bonin Bough speaks during Zeta Live 2023 at The New York Times Center on September 28, 2023 in New York City. (Photo by John Lamparski/Getty Images)
Bonin Bough is one of Group Black's cofounders.

John Lamparski/Getty Images

Apple takes on YouTube and Spotify with a new video podcast push

Tech Insider : Technology, Business
Apple podcasts
Apple podcasts

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Creator-economy unicorn LTK lays off staff as it doubles down on its new marketing tech for brands

Tech Insider : Business, Economy
Amber Venz Box
Amber Venz Box is the CEO of affiliate marketing company LTK.

Bryan Bedder/Getty Images for Jameson; Business Wire/AP

Ring pulls the plug on controversial partnership days after Super Bowl backlash

Tech Insider : Technology, Business
Ring's Super Bowl ad is pictured.
Ring's Super Bowl ad got some viewers worried about privacy.

Screenshot via Ring

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

An unexpected theme of this year's Super Bowl ads: tech glitches

Tech Insider : Business, Crypto, Style
Salesforce Mr Beast Super Bowl
Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

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