Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

TikTok's former North America ads lead is joining Google. Read the memo.

Tech Insider : Business, Sports
Khartoon Weiss
Former TikTok executive Khartoon Weiss joined Google as vice president of US Mid-Market Sales, Commerce.

Shauna Clinton/Sportsfile for Web Summit via Getty Images

Advertising's new 'safety' fight

Tech Insider : Business, Sports
AI protestors
Demonstrators pictured outside OpenAI's UK offices. Marketers are similarly on a mission to push for more safeguards around AI tools.

Wiktor Szymanowicz/Future Publishing via Getty Images

TikTok's top North America ad exec is leaving

Tech Insider : Business
Khartoon Weiss, TikTok's sales lead for North America.
Khartoon Weiss, TikTok's sales lead for North America.

PATRICIA DE MELO MOREIRA/AFP via Getty Images

Get ready for a wave of TBPN clones after its blockbuster OpenAI deal

Tech Insider : Business, Environment, Politics
TBPN
TBPN popularized a new mainstream media format.

TBPN/Screenshot

  • OpenAI acquired the buzzy media startup TBPN on Thursday.
  • TBPN inspired a set of new digital talk shows covering tech, advertising, and politics.
  • OpenAI's deal could spark more livestream copycats.

Get ready for a bumper crop of TBPN-style shows.

The OpenAI/TBPN deal is a shocker that makes sense

Tech Insider : Business, Technology
TBPN hosts talk on the NYSE floor
Jordi Hays and John Coogan film their daily tech show, TBPN.

TBPN

CMO Insider: A destination for marketing leadership and innovation

Tech Insider : Business
Track with a business person running uphill on a looped section of the track (updated)

Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

AI transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

After a Y Combinator rejection, this founder raised $15 million for his AI search startup. Read the pitch deck.

Tech Insider : Business
Daydream cofounders Thenuka Karunaratne and Shravan Rajinikanth, wearing T-shirts and posed in front of a stone wall.
Daydream cofounders Thenuka Karunaratne and Shravan Rajinikanth.

Kim Huong Tran

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