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Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.

Fri, 08/16/2024 - 08:53

Tech Insider

Logan Paul and images of Prime Hydration — WWE/Getty Images; Joseph Okpako/WireImage; Rebecca Zisser/BI

Media, Advertising, Tech, Law, Creators, Retail, YouTuber

The FTC is coming after influencers and brands that buy fake followers

Fri, 08/16/2024 - 08:35

Tech Insider

A bunch of red social-media — J Studios/Getty Images.

Media, Advertising, Tech, limited-synd, Influencer, Influencers, FTC

Leaked Spotify deck reveals how it's trying to compete with TikTok, Instagram, and others for video ads

Fri, 08/16/2024 - 08:25

Tech Insider

Daniel Ek — Spotify CEO Daniel Ek.
Getty Images

Advertising, Media, Tech, limited-synd, spotify, video-advertising, Subscriptions

Google's latest changes to AI Overviews make it look more like OpenAI's search engine prototype as competition heats up

Thu, 08/15/2024 - 12:46

Tech Insider

Google headquarters — Google updated its AI Overviews to include a right-hand link display and launched the feature in six new countries.
Justin Sullivan/Getty

Tech, AI, Media, Advertising, google, AI, OpenAI

Consumers don't like AI, and it's a big problem for advertisers

Tue, 08/13/2024 - 08:43

Tech Insider

Google Gemini's — Google Gemini's "Dear Sydney" ad.
YouTube

Advertising, AI, Media, Tech, limited-synd, generative-ai, marketing

TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes'

Tue, 08/13/2024 - 05:06

Tech Insider : Travel

An aerial view of Stone Town in Zanzibar. — Zanzibar is among the places seeing more tourists thanks to the destination dupes trend.
Roberto Moiola / Sysaworld via Getty Images

Travel, tiktok, easyjet, expedia, bookingcom, Advertising, zanzibar

An M&A expert says creator-economy companies need to look beyond influencers to grow

Mon, 08/12/2024 - 12:23

Tech Insider

John Lambros, co-head of US technology at the M&A advisory Houlihan Lokey — John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey.
Houlihan Lokey.

Media, Tech, Advertising, limited-synd, houlihan-lokey, creator-economy, Influencers

Trump is suddenly back on Twitter

Mon, 08/12/2024 - 11:00

Tech Insider : Politics

Donald Trump speaking at a Bitcoin conference in Nashville, July 2024 — Donald Trump has only posted on Twitter once since Elon Musk reinstated him on the service in November 2022. Now it looks like he's doubled that number.
Jon Cherry/Getty Images

Tech, politics, Trump, twitter, x, Advertising, elon-musk

The career rise of Susan Wojcicki, former YouTube CEO, who died from cancer at 56

Sat, 08/10/2024 - 12:09

Tech Insider

Susan Wojcicki — Susan Wojcicki, who led YouTube as CEO for almost 10 years, died from cancer at 56.
Justin Sullivan/Getty Images

Tech, Entertainment, Careers, Strategy, Lifestyle, Media, Advertising

How Amazon's massive TV deal with YouTube's top star turned sour

Fri, 08/09/2024 - 08:53

Tech Insider

Atmosphere at the Amazon Upfront Presentation held at Pier 36 on May 14, 2024 in New York, New York. — Amazon promoted "Beast Games" at its upfront presentation in May.
Stephanie Augello/Variety via Getty Images

Media, Advertising, Tech, limited-synd, amazon-prime-video, amazon-mgm-studios, MrBeast

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