Social media giants have grand plans for AI. Creators fear they'll be left out.

Tech Insider : Business, Economy, Environment
A social media post displaying someone holding a shopping bag that is disappearing

Getty Images; Tyler Le/BI

Inside ChatGPT's slow-motion ad rollout

Tech Insider : Business, Environment
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman

Shelby Tauber/Reuters

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

Tech Insider : Business, Style
AI apps on a phone screen

Philip Dulian/picture alliance via Getty Images

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

YouTube now generates more ad revenue than Disney, NBC, Paramount, and WBD — combined

Tech Insider : Business, Sports
YT
YouTube has become the world's biggest media company, research firm MoffettNathanson says.

Matthias Balk/picture alliance via Getty Images

A top TikTok marketing exec is leaving to take a 'deliberate exhale'

Tech Insider : Business
Sofia Hernandez, TikTok's global head of marketing and partnerships.
Sofia Hernandez, TikTok's global head of marketing and partnerships.

Marcus Brandt/picture alliance via Getty Images.

Online ads just became the internet's biggest malware machine

Tech Insider : Business, Style
A hand typing.
There's another reason for consumers to dislike online ads.

Nicolas Armer/dpa via Reuters Connect

An OpenAI ad hoax mystery just got a new twist

Tech Insider : Business
A still from what OpenAI said is a fake ad
A Reddit user claimed to have footage of an alternative OpenAI Super Bowl featuring Alexander Skarsgård. OpenAI has said it is fake.

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9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

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